Nestlé: BenNaNa Brings Magic Fun
Ogilvy Beijing
Entry Information
Country where program ran: ChinaProgram start date: 04/15/12Program end date: 09/15/12Advertiser/Client Name: NestleProduct/Service Description: Nestlé BNN is an ice cream with peelable jelly skin. It is eaten just like a real banana-you take a bite from the top of the peelable jelly shell, which you then roll down like a banana skin to reveal an ice cream core.Category: Product Manufacturing and Distribution (PMD)
Strategy
Business problem
For such a sweet treat, ice cream is one tough category in China. It's...