Benefits of Mobile Commerce in the Pay Parking Industry: How the Launch of the P$ Mobile Service Has Changed the Parking Experience in Montréal.

Brady Murphy
TC Media, Canada

Introduction

Recent research from the Canadian Wireless Telecommunications Association (CWTA), the authority on wireless issues, developments and trends in Canada, reinforces the global trend for consumers to continue to seek out easier and more convenient ways to complete payment transactions while on the go. Significantly, a 2012 study (Figure 1) showed increasing interest in mobile payment services, especially prevalent among 18- to 34-year-old Canadians (38%) (CWTA, 2012).


Figure 1: Interest in mobile payment services (CWTA, 2012)

This interest in mobile payment options, and more broadly, mobile commerce (including banking) has been growing over time. In 2009, an RFP was issued by the Société en Commandite Stationnement de Montréal (SCSM) to develop mobile functionality that would make paying for parking in Montreal, Québec more efficient.