How Citi Bike transformed perceptions of Citibank
Stephen WhitesideWarc
Bike-sharing schemes have successfully been introduced in various cities across the globe, from London and Paris to Boston and Mexico City. But plans to roll out a similar initiative in New York, as announced by Michael Bloomberg – the city's mayor – in May 2012, were always likely to face particularly fierce scrutiny.
As was the case in London with Barclays bank, the New York authorities wanted a corporate partner to help develop and implement this idea. Step forward Citibank, a financial services provider that is headquartered in New...