8 O'Clock Coffee/Warner Brothers: Friends 20th Anniversary Promotion

This case study looks at 8 O'Clock Coffee and Warner Brothers, who opened up a coffee shop, Central Perk, a replica of the Friends hang-out, to promote the reissue of the show's 10 seasons.

8 O'Clock Coffee/Warner Brothers: Friends 20th Anniversary Promotion

Campaign Summary

This study case by Eight O' Clock Coffee and Warner Brothers is a multi-pronged promotional campaign around the 20th anniversary of the award-winning television comedy Friends TV series' 1994 premiere and its re-issuing of all 10 seasons of "Friends" on DVD and Blu-ray. Warner Bros. To build new excitement around the franchise, Warner Bros. Television Group, Warner Bros. Consumer Products, and Eight O'Clock Coffee joined together to open an experiential pop-up shop, Central Perk, a replica of the coffee shop in New York's SoHo neighborhood, identical to the one frequented...

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