7-Eleven Malaysia: You Pledge, We Plant!

Convenience store 7-Eleven raised top-of-mind awareness with young consumers in Malaysia through a campaign against climate change.

Agency: Orion Social Media Malaysia

Strategy

The objective of this campaign is to increase and enhance 7-Eleven Malaysia's presence on social media as social responsible brand through You Pledge, We Plant! Campaign and position itself as a fun, vibrant, and bold brand that continue to appeals to younger target consumers. By doing this, we also aimed to create a top of mind brand awareness amongst fans.

At the same time, we intend to do our part towards giving back to the community and with the collaboration with Malaysian Nature Society, we will plant 1 tree for every 10 pledges...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands