Most Ramadan shopping in Indonesia occurs two weeks before the season, according to the latest research from mobile marketing platform InMobi. In their survey of mobile users in Indonesia, 67% make Ramadan purchases two weeks or earlier.
Food and groceries is a particularly popular product to purchase, with 85% of Indonesian mobile users planning to buy. Clothing (67%) and home appliances (62%) also prove popular.
Personalised advertising is most likely to influence purchase decisions, according to 40% of Indonesian mobile users. For example, Unilever Indonesia created 300 contextual bumper ads that led to an 1.6% increasein...