53 Degrees North: Adventure Festival

53 Degrees North, an outdoor sports apparel and equipment retailer, reached adventurers across Ireland by launching a sporting festival featuring its equipment and clothing.

Campaign details

Advertiser: 53 Degrees NorthBrand: 53 Degrees NorthAgency: Honey+BuzzCountry: Ireland

Background

For outdoor sports apparel and equipment retailer 53 Degrees North, the summer months are traditionally a very difficult sales period. However, this challenge also presented an opportunity for us to disrupt the industry at a time when our competitors would not be activating. By owning the summer, we would ensure the brand is front of mind for the key sales period (Autumn/Winter) when consumers are going to spend.

The summer months are loaded with festivals of all types; music, arts, racing,...

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