4 steps to engage consumers in brand authenticity
Authenticity is one of the attributes that help retain brand loyalty. But authenticity can mean different things to different people in different parts of the world. New research across five key markets sheds light on how consumers view authenticity and how this drives purchase.
In an increasingly connected and transparent world, how important is a brand's authenticity to consumers? We at BuzzBack undertook research to explore the emotional, visual and verbal connotations of authenticity to consumers in five key markets (UK, US, China, France and...