This article is part of a series of articles on neuroscience applied to marketing. Read more.
In recent decades, neuroscientists have discovered a lot about what makes designs grab our attention, engage us emotionally and make us want to share them with others – the key to going viral. Unfortunately, much of this knowledge hasn't penetrated the world of marketing and advertising. It's locked inside journals that may seem to be impenetrable, written in obscure and complex jargon.
However, some of the insights from neuroscience are of direct applicability to marketing challenges. For example, consider such questions as: how can your brand get noticed in a cluttered visual environment? What kind of images do we need to create in order to 'go viral' online? How can we best design web pages that arrest and hold attention and engage immediately?