Three neuro lessons to assist creative design

This article presents the advances in neuroscience that show what creates stand-out in people's minds and how these can be applied to the design of products, packaging and advertising.

Neuromarketing

This article is part of a series of articles on neuroscience applied to marketing. Read more.

In recent decades, neuroscientists have discovered a lot about what makes designs grab our attention, engage us emotionally and make us want to share them with others – the key to going viral. Unfortunately, much of this knowledge hasn't penetrated the world of marketing and advertising. It's locked inside journals that may seem to be impenetrable, written in obscure and complex jargon.

However, some of the insights from neuroscience are of direct applicability to marketing challenges. For example, consider such questions...

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