3% Conference: Invisible

This case study explores how The 3% Conference, offering research and content on diversity within advertising, launched a national campaign in the US to reset the outlook that those who work longest are the most committed.

Campaign details

Brand/Sponsor: 3% Conference

Title: Invisible

Campaign Cost: low-budget (under $100,000)

Campaign Scope: National

Advertising Agency: SapientNitro

Product Type: Cause Marketing

Campaign Start: 10/25/2015

Campaign Ends: 08/31/2016

Campaign Ran: USA

Campaign Description: cause marketing

Campaign Summary

We set out to reset the outlook that those who work longest are the most committed (and that those who take career pauses are off track) by championing women with diverse life experiences as candidates for rehiring and recognition. Creative centered around a core question: Why is what we learn in cubicles seen...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands