Campaign details
Brand/Sponsor: 3% Conference
Title: Invisible
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: SapientNitro
Product Type: Cause Marketing
Campaign Start: 10/25/2015
Campaign Ends: 08/31/2016
Campaign Ran: USA
Campaign Description: cause marketing
Campaign Summary
We set out to reset the outlook that those who work longest are the most committed (and that those who take career pauses are off track) by championing women with diverse life experiences as candidates for rehiring and recognition. Creative centered around a core question: Why is what we learn in cubicles seen...