20th Century Fox: X-Men - Apocalypse and Coldwell Banker

This case study explains how American estate agent Coldwell Banker used an X-Men themed campaign to tie-in with a movie release to increase enquiries from people looking to sell their homes.

Agency: 20th Century FoxCountry: USA

Business challenge(s) & campaign objective(s)

Challenged with fierce competition, a fragmented media market, and a difficult brand category , Coldwell Banker--America's #1 real estate seller--was looking for a way to grab the attention of consumers and increase inquiries while remaining true to their core business of selling homes. And what better way to stand out than to build a campaign featuring one of the most recognizable homes in the history of movies: the X-Mansion. To capitalize on the fan excitement surrounding the release of X-Men: Apocalypse, Coldwell Banker created an immersive in-world...

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