2027, Make your dream come true: Visualising the market research industry and profession ten years from now

This paper forecasts what the market research industry and profession will look like 10 years from now, and how to prepare for those changes.

Preface

In 2027, ten years from now, the global market for market research will be about twice as big as it is now (2017). In parallel to the growth it is more than likely that about 90% of the current activities of the MR industry will have been automated. Ten years from now the supply side of the MR industry will be even more differentiated and diversified than it is now.

In this inspiring "world of change" it is interesting and a reassuring to see that in the next decades the basic need, underlying the demand for insights...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands