2015 IKEA Bookbook launch
Josie Khng
Campaign details
Brand owner: IKEALeading agency: Bartle Bogle HergartyBudget: 500k – 1 millionCountry: SingaporeIndustry: Furnishings and fittingsMedia: Newspapers; Online video; Outdoor, out-of-home; Public relations; Social media
Market background and cultural context
IKEA is one of the world's most popular furniture retailers and has been in Singapore for the past 36 years. The brand is well received within the market for its design, quality and affordability. Their brand ethos is 'creating a better everyday life for the many' and the IKEA catalogue is used...