Campaign details
Brand: thyssenkruppAgency: Ideal H+K Strategies
South America Scenario in 2017
Facts
- Sale of thyssenkrupp CSA (steel mill plant) in Rio de Janeiro
- Sales: ∼ 50% of the sales in the region
- Employees: 13,000 to9,000
- Local economical challenges (VUCA) affecting our businesse
What our stakeholders are thinking
- Is South America still a focus region for thyssenkrupp?
- Is thyssenkrupp leaving the region?
- Are we going to overcome this economic crisis?
- Do we have a future here?
Communication challenge: Reinforce our local commitment "thyssenkrupp is here, strong and shaping the future"
180th Anniversary in South America
Opportunity
Take...