180 years of thyssenkrupp in South America

thyssenkrupp, an industrial engineering and steel production conglomerate, was able to reassure its stakeholders and employees of its business commitment to the South American region via an extensive media campaign.

Campaign details

Brand: thyssenkruppAgency: Ideal H+K Strategies

South America Scenario in 2017

Facts

  • Sale of thyssenkrupp CSA (steel mill plant) in Rio de Janeiro
    • Sales: ∼ 50% of the sales in the region
    • Employees: 13,000 to9,000
  • Local economical challenges (VUCA) affecting our businesse

What our stakeholders are thinking

  • Is South America still a focus region for thyssenkrupp?
  • Is thyssenkrupp leaving the region?
  • Are we going to overcome this economic crisis?
  • Do we have a future here?

Communication challenge: Reinforce our local commitment "thyssenkrupp is here, strong and shaping the future"

180th Anniversary in South America

Opportunity

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