15% of consumers avoid linear TV and only stream

An overview of consumers who don't watch linear TV but stream content across six European markets and the United States by age group.

Avoiding traditional TV content in favour of streaming is a method preferred by 15% of consumers. This is according to AudienceProject's survey of over 16,000 internet users across six European markets and the United States in Q3 2019.

This trend is most popular in the United States, where 21% of respondents say they don't watch linear TV but do stream or download content. Germany and Finland place last, although both are at or above one-tenth at 11% and 10% respectively.

This strategy of avoiding traditional TV is particularly popular for 15-25 year olds, where the average rises to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands