10 tips to win the pitch

The author, a veteran of the global advertising business, and the MasterCard pitch winner with 'Priceless', offers ten tips on how to win business, using examples from his own experiences and those of other agencies.

10 tips to win the pitch

Kevin Allenre:kap

During his 20 years in the global advertising business with McCann-Erickson, Lowe Worldwide and Interpublic, Kevin Allen won many client accounts, including MasterCard with the 'Priceless' pitch. Here, he offers his advice on winning the business.

  1. Pursue closable prospects

  2. My very first advertising boss made it clear to me that there was only one kind of prospect that mattered: one that had the inherent proclivity to be your client. It was very wise advice. There are a million prospects out there but only a segment of them that have the likelihood...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands