10 tips to win the pitch
Kevin Allenre:kap
During his 20 years in the global advertising business with McCann-Erickson, Lowe Worldwide and Interpublic, Kevin Allen won many client accounts, including MasterCard with the 'Priceless' pitch. Here, he offers his advice on winning the business.
Pursue closable prospects
My very first advertising boss made it clear to me that there was only one kind of prospect that mattered: one that had the inherent proclivity to be your client. It was very wise advice. There are a million prospects out there but only a segment of them that have the likelihood...