10 consumer trends for 2015

This article presents 10 key trends for 2015, each of which creates opportunities for brands to serve, delight or surprise their customers.

10 consumer trends for 2015

David MattinTrendwatching.com

The spread and advancement of mobile technologies will drive new consumer behaviours over the coming year. Smart brands will spot the opportunities.

This trends article was the most read on Warc in 2015. Read other popular content on Warc.

Three powerful currents will help reshape the consumer arena in 2015. First, the 'on demand' mindset characteristic of the past decade will hit a new high and extend to more services and products than ever before. Second, brands will face rising expectation to do good and initiate constructive change rather than...

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