Meetic/Match: Love Your Imperfections 1

This case study explains how Meetic, the online dating subscription service, fought back against newer competitors in France, Germany, Sweden and the UK.

Meetic/Match: Love Your Imperfections 1

Campaign details

Brand: Meetic/MatchAgency: BuzzmanAdvertiser: Meetic Group (Meetic/Match)Country: France

Campaign Background & Summary

Before the campaign, Meetic was already the leader in terms of registrations. But the market grew faster than Meetic due to a loss of consideration1.

We have a rapidly growing demand and increasingly mainstream market (4 million people used dating services in 20122; by December 20143 this had increased to 5.8 million) with changing uses (from desktop to mobile, with the arrival of 100% mobile new competitors).

So the...

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