Meetic/Match: Love Your Imperfections 1
Campaign details
Brand: Meetic/MatchAgency: BuzzmanAdvertiser: Meetic Group (Meetic/Match)Country: France
Campaign Background & Summary
Before the campaign, Meetic was already the leader in terms of registrations. But the market grew faster than Meetic due to a loss of consideration1.
We have a rapidly growing demand and increasingly mainstream market (4 million people used dating services in 20122; by December 20143 this had increased to 5.8 million) with changing uses (from desktop to mobile, with the arrival of 100% mobile new competitors).
So the...