Agency: Proximity Barcelona
Objectives
The fundamental objective that we set for ourselves was to strengthen the Spanish public's affinity for the ŠKODA Brand with a campaign that improved its notoriety and brand awareness, consequently generating an increase in sales.
As an additional challenge, we had to propose a completely out-of-the-box communication and media strategy. Only in this way, we would create enough impact.
Strategy
Strategic decisions:
- A different launch campaign. We proposed a campaign in which, instead of simply selling the attributes of the new model, we would use the launch as branding campaign focusing on the human element...