ESOMAR Online-Panel Panelists Concur: Market Research Still Has a Pulse
Geoffrey PrecourtWarc
For its very first Online Panels conference, ESOMAR recruited one chair and three program directors: Reg Baker (Chair), COO, Market Strategies International, USA; Monique Morden, EVP, Angus Reid Strategies, Canada; Steve Schwartz, CMRI, Group Quality and Vendor Management, Microsoft; and Michael Bartl, CEO, HYVE, Germany.
Now, to conclude its newly-expanded Online Research gathering in Chicago, which has replaced its regular Panels conference, ESOMAR reconvened these original leaders for a wrap-up session. And their overriding message: Online research is off life support.
Reg Baker, COO, Market Strategies International,...