ESOMAR Online-Panel Panelists Concur: Market Research Still Has a Pulse

Warc's U.S. Editor, Geoffrey Precourt, reports from the wrap-up panel of ESOMAR's Online Research conference.

ESOMAR Online-Panel Panelists Concur: Market Research Still Has a Pulse

Geoffrey PrecourtWarc

For its very first Online Panels conference, ESOMAR recruited one chair and three program directors: Reg Baker (Chair), COO, Market Strategies International, USA; Monique Morden, EVP, Angus Reid Strategies, Canada; Steve Schwartz, CMRI, Group Quality and Vendor Management, Microsoft; and Michael Bartl, CEO, HYVE, Germany.

Now, to conclude its newly-expanded Online Research gathering in Chicago,  which has replaced its regular Panels conference, ESOMAR reconvened these original leaders for a wrap-up session. And their overriding message: Online research is off life support.

Reg Baker, COO, Market Strategies International,...

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