Shanghai Expo sponsorship delivers for brands
Angie ChanStarcom Mediavest
There were three key winners from the Shanghai Expo, which closed its doors on 31 October: the sponsoring brands, lower-tier consumers and ‘Brand China’.
The good news for sponsors is that brand expenditure at the Shanghai Expo paid off and didmake a difference according to new research by Starcom China, in collaboration with Interface-Asia Holden, a leading marketing research services provider. The Shanghai Expo generated a great deal of international buzz – but nowhere was buzz stronger than within its own market, attracting an astounding 70 million visitors...