How agencies and consumers are changing: Insights from the Results International 'Time to Reboot' conference

A report from a Results International event held in London in November 2010. Speakers represented agencies including iris Worldwide, Sponge, 33Across and FullSIX.

How agencies and consumers are changing: Insights from the Results International 'Time to Reboot' conference

Joseph Clift

Speakers at Time to Reboot, a global seminar organised by Results International and held in London in November 2010, were united by a shared belief that marketers face a period of profound change, as online and mobile media consumption become more and more a part of consumers' everyday lives.

But they were divided over the positive or negative effects such change would have for the marketing industry.

Agency trends

Addressing the meeting via a pre-recorded speech, Michael Birkin, a former vice-chairman of Omnicom...

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