Where has all the science gone?

Market research is embroiled in an attempted coup d'état, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world.

Where has all the science gone?

Stephen NeedelAdvanced Simulations, LLC., United States

INTRODUCTION

Thomas Kuhn's The Structure of Scientific Revolutions(1962) analyzes the growth of science and concludes (I oversimplify) that it is not the steady accumulation of knowledge and experience but a radical revolution in thinking that spurs science to new achievements. In his exposition, the existing paradigm, the way most scientists approach problems within a given field, creates the questions deemed worthy of research. At some point, these questions become intractable, creating a crisis within the science – the current paradigm cannot account for certain observed...

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