10 ways to start a movement

Finding a good cause around which to rally people can spread your message far beyond paid media as supporters spread the word for you.

10 ways to start a movement

Bridget Angear

Finding a good cause around which to rally people can spread your message far beyond paid media as supporters spread the word for you, says Bridget Angear

We are constantly being told we live in a 'me' society, with everyone out for themselves. Yet, in all of us, there remains a human instinct to band together to achieve things which are only possible by a collective.

This is what we mean by a movement. It is more than just mass participation. It is something that takes on a momentum of its own...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands