Trends: 10 global trends in 2020
A rebalancing of wealth will create a larger global middle class with resource-intensive tastes, predicts The Futures Company's Andrew Curry
The challenges and opportunities facing the global marketplace over the next decade are coming together swiftly in an anxious crucible of peril and uncertainty. Where will the future take us? The Futures Company has articulated its view in the Future Perspective The World in 2020. Here we summarise the report, which can be read in full here on Warc or downloaded from www.thefuturescompany.com.
There are contrasting sets of pressures at work in the marketplace. The future will be determined by the ways in which these conflicting dynamics find resolution, either because one or more prevail or because all coalesce to follow a new path of reconciliation.