IAB Mobile Marketplace Conference: Mobile Finally Reaches "Inflection" Point

Geoffrey Precourt
Warc

"Year after year, I begin this conference by saying, 'Everyone says this is the year of mobile,'" Randall Rothenberg, president/ceo of the Interactive Advertising Bureau (IAB) commented as he opened the organization's third-annual Mobile Marketplace conference. "But every year, they also ask, 'When is it really going to happen?'

"This year, we have an answer: It did."

IAB president/CEO Randall Rothenberg
Picture: douggoodman.com