ESOMAR Congress 2008: Engaging emotions and other new job demands on researchers

In this article, WARC Online's James Aitchison looks at emotion-based surveys while Geoffrey Precourt reports on the new skills requirements for researchers.

ESOMAR Congress 2008: Engaging emotions and other new job demands on researchers

James Aitchison looks at emotion-based surveys while Geoffrey Precourt reports on the new skills requirements for researchers.

This is one of a series of edited extracts from the ESOMAR 2008 Annual Congress in Montreal. Other articles cover:

  • Asia’s social media boom and the luxury market  
  • Social change and co-creation with Philips and Henkel
  • Nokia’s environmental initiatives, and how Wal-Mart and Volkswagen put research to work
  • What is a brand, and how...

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