Westminster eForum Keynote Seminar: behavioural targeting, social networking and the challenge of online privacy

Laura James
WARC Online

"With information power goes social responsibility"

Privacy is a big issue. A new survey has found that 94% of UK consumers agree that protecting their personal details is an issue of considerable importance. Indeed, for the first time, this matter ranked alongside preventing crime in the list of the most pressing social concerns currently said to be facing the country, giving it a higher priority rating than equal rights, the NHS and national security.

This information, from a government-backed tracking study, was presented by Jonathan Bamford, Assistant Commissioner, Director of Data Protection Development, Information Commissioner's Office, in the opening keynote speech for the Westminster eForum's Keynote Seminar on "Behavioural targeting, social networking and the challenge of online privacy".