Nike Marketing

Nike Marketing: Letting the Consumer Decide

Geoffrey Precourt

Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. His other stories from the event include:

Jim Stengel: Marketing Lessons from 25 years at P&G
Coca-Cola: Pushing a Global Program to the Ends of the Earth

For his full coverage, visit WARC Online's conference blog.