Inspiring Insight through Trends
POV Marketing and Research
We are all desperately seeking new forms of insight. In a world that is increasingly playing at the edge of Extremistan, where original outlier ideas are harder to spot, we must acknowledge some harsh truths. Namely we must adopt the BAPS principle-we must go Beyond Asking People Stuff, if only because the brain is not tremendously good at granting us self-insight. The future is another country and we humans are particularly ill-equipped to think of the future, or imagine ideas that might work there.
Equally, let us once-and-for all stop calling ourselves “consumers”. If we replace it with “Semavores” we admit to ourselves that people want meaning in their lives and that rather than “hitting targets”, “messaging” or “mass persuasion” meaning creation should be our prime task.