Inspiring Insight through Trends

The article describes the development of Mintel Inspire, a new approach to uncovering insights about trends.

Inspiring Insight through Trends

Anthony TasgalPOV Marketing and Research

SYNOPSIS

We are all desperately seeking new forms of insight. In a world that is increasingly playing at the edge of Extremistan, where original outlier ideas are harder to spot, we must acknowledge some harsh truths. Namely we must adopt the BAPS principle-we must go Beyond Asking People Stuff, if only because the brain is not tremendously good at granting us self-insight. The future is another country and we humans are particularly ill-equipped to think of the future, or imagine ideas that might work there.

Equally, let us once-and-for all...

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