In this paper
Overview 1. Walled gardens 2. New challenges in advertising 3. The evolution of search 4. Messaging & notifications 5. Algorithms vs curation 6. Maps & location 7. Recognition 8. Sentiment 9. Dynamic pricing 10. 'Telepathy' 2015 Trends revisited About the author

Overview

Trends in context

We have been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.

We've covered issues such as:

  • Wearable technology
  • Location and local
  • Payments
  • Beacons

Like these, the trends for 2016 are all growing in importance, and will all have implications for clients.

Big themes

This year's trends involve two big themes:

1. The rise of closed, competing ecosystems

2. The development of artificial intelligence, and actionable measurement

Trends for 2016

Ecosystems

What else does this article talk about?

  • Devices & apps

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