Trends in context
We have been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
We've covered issues such as:
- Wearable technology
- Location and local
Like these, the trends for 2016 are all growing in importance, and will all have implications for clients.
This year's trends involve two big themes:
1. The rise of closed, competing ecosystems
2. The development of artificial intelligence, and actionable measurement
Trends for 2016
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