The ANA's Ten Marketing "Musts" for the Next 100 Years

Geoffrey Precourt


Geoffrey Precourt reports from the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference. 

Read more of his latest stories and analysis at warc.com/precourt .

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Bob Liodice, president/ceo of the Association of National Advertisers (ANA), had created a best-practice list of ten "musts" that he still plans to deliver at the organization's Masters of Marketing event next month.

But the themes of the ANA's Multicultural Marketing & Diversity Conference - held at Phoenix's Arizona Biltmore just a month in advance of the annual gathering - were so much a part of the fabric of the future of marketing that Liodice presented this list as part of his opening remarks at the multicultural assembly.