Sparks that Fire the Relationships that Make Great Advertising

John Pepper
The Procter & Gamble Company

It gives me enormous pleasure to talk to you today about a subject that is both of vital importance to our business and that has been a source of great joy to me for more than three decades. I refer to the subject of great advertising.

I began my career at Procter & Gamble in brand management more than 35 years ago. My first assignments were Cascade Dishwashing Detergent and Duz Soap, the latter since deceased, for which I disclaim any responsibility.

When I joined Procter & Gamble, I knew virtually nothing about advertising other than that it constituted an interruption in television shows I watched and pages of magazines I flipped through quickly. But very soon it became one of my first loves.

That was importantly because of the men (and in those days, it was almost only men; what a change since for the better!) whom I met from our advertising agencies. I remember learning about advertising from them so very well, initially from Paul Paulson, Milt Gossett and Bob Jordan at Compton and then over the years so many others including Peter Husting, Roy Bostock, Werner Goerke, John Fox, Nadeen Petersen, Barbara Holbrook, Marlena PeleoLazar, Ugo Gatti, Ed Meyer, Mary Lou Quinlan, and so many others.