Too hot to handle? Why digital agencies are a challenge for marketing teams
Libby Child CEO, APRAIS UK
The challenge posed by digital agencies to mainstream ad agency networks is a global industry staple of discussion.
Headlines such as “Network agencies decline as digitals grow”, “Is this the year digitals come of age?” and “Will digital as a separate agency channel soon cease to exist?” appear in trade journals round the world - week in, week out.
It is the hot topic and digitals are thehot ...