Hey, this stuff actually works?

Brendan Ryan, CEO of FCB, asks in this speech to the 4A's (the American Association of Advertising Agencies) 2001 Management Conference why sectors such as government, press and banking are losing faith in the advertising industry, and defends advertising agencies against claims that they are overpaid.

Hey, this stuff actually works?

Brendan Ryan4A's Chairman & CEO, FCB

Before this meeting, I took the time to read through the different speeches given by past AAAA Chairmen. I saw that, for the most part, they all tended to focus on one significant issue. Pat McGrath (AAAA Chairman 1998–1999) talked about “the value of client/agency relationships.” He indicated that our “first priority as an industry should be to rebuild the strong partnership relationships we once had with America's marketers.”

Pat was followed by Shelly Lazarus (AAAA Chairman 1999–2000), who talked about “changing tires on the Autobahn and other...

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