Coca-Cola: Pushing a Global Program to the Ends of the Earth
Geoffrey Precourt
Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. His other stories from the event include: Jim Stengel: Marketing Lessons from 25 years at P&G For his full coverage, visit WARC Online's conference blog.
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The Coca-Cola Co. made a strong statement about a powerful marketing mandate in July 2007, when it hired Joseph V. Tripodi--who was renowned in marketing circles as a change-maker--as svp/chief marketing and commercial officer. Whatever his attributes might have...