The 2023 Consumer Trends Report

WARC's 2023 Consumer Trends Report explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour. It provides insights and advice for marketers based on analysis of data from GWI surveys and WARC's proprietary research and case study database.

This year, the Consumer Trends Report is being published in three versions: North America, Europe and APAC.

While analysis of global trends remains consistent across all three versions, each report has additional analysis on one of these three regions. Essentially it is one report, with three variants.

Based on your regional focus, you can select the version below that is most relevant to you.