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WARC
18,000+ effectiveness case studies – the largest collection in the world
Best practice and trends exclusive to WARC
Truly global insights from 125 countries and 19 categories
In-depth analysis of 200 key advertisers. A category overview, their business operating environment and global consumer trends
Access selected research from 50+ partners, including Effie Worldwide, ESOMAR and Euromonitor
Client-only webinars and events with leading industry experts
Data
Daily trend analysis aside 2,500+ pre-formed charts, datasets and objective insights
Verified ad investment by medium and format in 97 markets since 1982, plus two-year forecasts
Net media spend across 19 product categories
CPM and cost per 100 GRPs by medium and target audience
ROI and media allocation benchmarks drawn exclusively from successful campaigns
Quarterly revenue, sales and consumption KPIs across a series of media owner profiles
Exclusive, expert analysis in our Global Ad Trends reports
Advisory
Tailored solutions targeted to your business needs
A partnered approach to deliver impactful outcomes via research, workshops and presentations
Unbiased and independent recommendations to meet your business challenge
Trusted advice from the brightest minds on marketing effectiveness topics
A global multi-category outlook across strategy, execution and measurement
Rankings
The ultimate, independent benchmark for marketing covering creativity, media and effectiveness
Benchmark your work against the world’s top 100 brands, agencies, campaigns and region
Learn from the best with exclusive analysis of what worked, why and how
Build your own bespoke Rankings tables by company type, category and region
Explore the library of 5000+ ranked campaigns spanning winning work from over 20 years