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Ad / Sales Ratios

Ad/Sales Ratios

Advertising/Sales Ratios show advertising expenditure as a percentage of sales value across a wide range of product categories in the US market.

  • WARC has partnered with Schonfeld & Associates to provide data for 200 SIC-coded US industries from 2009.
  • Ad/sales ratios are a key consideration when setting advertising budgets.
  • Use the dataset (Excel) to measure your business performance against the wider sector.

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