Benchmarks
Improve campaign performance using planning and measurement benchmarks.
Media Allocation
Plan your campaign budget using media splits from successful campaign.
- Analysis of budget breakdown from WARC database.
- Budget splits for low-, medium- and high-budget campaigns.
- Budget splits for key categories.
ROI Benchmarker
What to expect from your advertising investment.
- Median ROI levels in terms of profit and revenue returns.
- ROI analysis for low-, medium- and high-budget campaigns.
Ad / Sales Ratios (US)
How much to spend on advertising (as a % of your revenues).
- Advertising/sales ratios for 200 SIC-coded US industries, sourced from Schonfeld Associates.
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