WPP Atticus Awards

Honouring original thinking in communications

Browse latest papers

About the Awards

The annual WPP Atticus Awards and Journal, now in their 27th year, recognise original thinking in marketing communications on the issues shaping its business, industry and society. The awards are open exclusively to those working at WPP and its agencies. Competition entries are judged by a panel of WPP senior leaders, assessing whether each entry was original, transformational, compelling and practical.

A selection of winning papers are available to read here on WARC.

Find out more about WPP and the Atticus Awards

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Thinklong: I believe the future of brands requires collective action to combat short-termism

Author Gareth Price
Agency Wunderman Thompson, London


Not Just Doing Digital: Being Digital

Author Carlos Pezzani
Agency Grey, Buenos Aires

Highly commended

Becoming Business Bilingual

Author Earl Javier
Agency Ogilvy, Makati


Cars – The End of Driving

Author Andrew Van Aken
Agency Ogilvy, New York


Advertising Industry's New 'Pivot'

Author Ajinkya Pawar
Agency Phoenix Ogilvy, Colombo

Branding and Identity


From mental and physical availability to mental and physical disruption

Author Phil Sutcliffe
Agency Kantar TNS, London

Highly Commended

The Future of Engagement is Purchase

Author Peter Petermann
Agency MediaCom, Shanghai


Radical Mutations for the 21st Century Brands

Author Ajinkya Pawar
Agency Phoenix Ogilvy, Colombo

Digital Communications

Highly Commended

GroupM: The State of Video 2018

Authors Rob Norman and Adam Smith
Agency GroupM, New York and London


Four tips for using TV with social

Author Kyle Findlay
Agency Kantar TNS, Cape Town


Why digital packaging is a huge opportunity, and a colossal challenge

Author Peter Knapp
Agency Landor, San Francisco


Chatbots: The New Subscription Box Business Model

Author Gracie Page
Agency VMLY&R (previously Y&R), London

Media and Communications Planning


Rise of the Machines

Authors Christian Solomon and Peter Petermann
Agency MediaCom, Shanghai

Highly Commended

Interaction 2017: The Ink is in the Water

Author Rob Norman
Agency GroupM, New York


Join the Blurred Lines Between Digital and Analogue Media

Author Jane Ostler
Agency Kantar, London


Seven ways to connect with Generation Z

Author Duncan Southgate
Agency Kantar, Frankfurt

The Nature and Value of Insights

Highly Commended

Social Media 'Cottage Industry' Empowering Saudi Youth

Authors Olga Kudryashova and Hessa Al Sudairy
Agencies VMLY&R, Dubai and Wunderman Thompson, Riyadh


How Online Search Data Can Improve Offline Retail Results

Author Andrew Ruegger
Agency [m]PLATFORM, New York


Where Do Surveys Fit into the Modern Marketing Ecosystem?

Author Kyle Findlay
Agency Kantar TNS, Cape Town

Public Relations and Public Affairs


Riding the Wave of Electoral Volatility

Authors Benedict Pringle and Iain Bundred
Agencies The&Partnership, London and Ogilvy, London

Highly Commended

Windmills in Cyberspace

Author Peter Hirsch
Agency Ogilvy Consulting, New York

Research Methodologies

Highly Commended

Beyond the Tiers

Authors Peter Petermann
Agency MediaCom, Shanghai


Innovating for Growth

Authors Tom Pattinson
Agency Kantar Worldpanel, New York



Revenge of the Walking Scarecrow: Seizing the Winds of Change in Rural India

Authors Vaidehi Uberoi, Kunal Sinha and Soumick Nag
Agency Kantar IMRB, New Delhi and Mumbai

Highly Commended

The Future of e-commerce in FMCG

Author Stephane Roger
Agency Kantar Worldpanel, Barcelona

Highly Commended

Business Model Innovation

Authors Andrew Curry and Joe Ballantyne
Agency Kantar Consulting, London


The Dance of Creative Leadership: 5 Principles

Authors Uri Baruchin
Agency Superunion, London


Joint Winner

The New Retail Playing Fields

Author Kantar Consulting, London
Agency Kantar Consulting, London

Under 30 Essay

Highly Commended

Cobras & Click-Through Rates

Author Jack Smyth
Agency Mindshare, Sydney