WARC Prize for Asian Strategy
Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.
The WARC Prize for Asian Strategy is closed for entries.
Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its tenth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. The Special Awards for 2020 are:
The Category Disruptor Award
for the best example of a brand that has successfully broken with category conventions.
The Early Adopter Award
for the best example of a brand using a new innovation or emerging tech or platform.
The Long-Term Strategy Award
the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
The Customer Journey Award
for the best example of a brand creating a compelling path to purchase.
The Research Excellence Award
for the best use of research in the development of strategic ideas.
The judges will nominate entries they think deserve to be considered for these Awards.
UCash & Shwapno
United Commercial Bank Ltd. & Shwapno
United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
UCB set up collection points where farmers could bring produce and have the equivalent value put directly into a UCB account, and publicised the scheme with poster and megaphone announcements and social media content.
AgroBanking reached more than 100 locations and 122,000 new bank accounts were opened.
Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.
Times of India
Bennett Coleman & Co. Ltd.
The Times of India newspaper sparked a nationwide movement to normalise LGBTQ rights with a special Out and Proud classifieds section in India.
The Coca-Cola Company
Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.
Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.
BBH Asia Pacific
Telco Singtel took to social media trolling to boost uptake of its services in Singapore.
Fix it or forfeit it
Tang Gets It Done
Ogilvy Philippines, SOHO Square Philippines
Mondelez Philippines Inc.
Personalised Social Impact Reports
Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines
Grey Group Hong Kong
Procter & Gamble
Overcoming India's Toilet Divide
McCann Worldgroup India
Honor the Donor
Leo Burnett India
Fortis Hospitals Limited
Meet Me Halfway
Forsman & Bodenfors Singapore
Procter & Gamble
Just Don't Quit
Next% – Speed is Your Currency
The Adventure With King Leo and Friends
"Are You Starting to See It?"
India / Global
The Surprise Chicken Expert
DDB Group Hong Kong
MHK Restaurants Limited
Go Yellow! Escape the Ordinary
How Zomato won the game before the game
Zomato India Pvt Ltd
Put the 'BIG' back in 'BIG MAC'
Leo Burnett Malaysia
An eminent judging panel of client- and agency-side experts, chaired by Siew Ting Foo, Vice President & Global Head of Marketing Strategy & Planning, Print Category, HP, will be reading the entries.
In these challenging times, strategy has never been more important. Having the insight and the ability to simplify the complex is key to marketing effectiveness and the WARC Prize for Asian Strategy showcases this. Asia as a region is an amalgamation of multiple cultures and talent and is a great breeding ground for effective strategies that can inspire others globally.
Vice President and Global Head of Marketing Strategy and Planning, Print Category, HP
Eighteen case studies won at the 2019 competition, with UN Women's Bridal Uniform, through BBDO Pakistan, taking one of the Gold awards.
The United Nations' entity dedicated to gender equality achieved social and political change around the issue of child marriage in Pakistan.