WARC Prize for Asian Strategy
Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.
About
The WARC Prize for Asian Strategy is closed for entries.
Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its tenth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
Prize structure
The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. The Special Awards for 2020 are:
The Category Disruptor Award
for the best example of a brand that has successfully broken with category conventions.
The Early Adopter Award
for the best example of a brand using a new innovation or emerging tech or platform.
The Long-Term Strategy Award
the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
The Customer Journey Award
for the best example of a brand creating a compelling path to purchase.
The Research Excellence Award
for the best use of research in the development of strategic ideas.
The judges will nominate entries they think deserve to be considered for these Awards.
Grand Prix
Project AgroBanking
UCash & Shwapno
Grey Bangladesh
United Commercial Bank Ltd. & Shwapno
Bangladesh
United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
UCB set up collection points where farmers could bring produce and have the equivalent value put directly into a UCB account, and publicised the scheme with poster and megaphone announcements and social media content.
AgroBanking reached more than 100 locations and 122,000 new bank accounts were opened.
Gold
Find Your Unbeaten Path
Lexus
TBWA\Hong Kong
Inchcape
Hong Kong
Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.
Out & Proud – India Comes Out of The Closet
Times of India
FCB India
Bennett Coleman & Co. Ltd.
India
The Times of India newspaper sparked a nationwide movement to normalise LGBTQ rights with a special Out and Proud classifieds section in India.
Coke2Home
Coca-Cola
McCann Worldgroup
The Coca-Cola Company
India
Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.
Good Vibes
Samsung India
Cheil India
Samsung India
India
Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.
Only True Fans Get It
Singtel
BBH Asia Pacific
Singtel
Singapore
Telco Singtel took to social media trolling to boost uptake of its services in Singapore.
Silver
Fix it or forfeit it
Fevikwik
Ogilvy
Pidilite
India
Tang Gets It Done
Tang
Ogilvy Philippines, SOHO Square Philippines
Mondelez Philippines Inc.
Philippines
Personalised Social Impact Reports
Grab
In-house
Grab
Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines
Break-Up Salon
Pantene
Grey Group Hong Kong
Procter & Gamble
China
Overcoming India's Toilet Divide
Harpic
McCann Worldgroup India
Reckitt Benckiser
India
Honor the Donor
Fortis Hospitals
Leo Burnett India
Fortis Hospitals Limited
India
Bronze
Meet Me Halfway
SK-II
Forsman & Bodenfors Singapore
Procter & Gamble
China
Just Don't Quit
Nike
Mindshare China
Nike
China
Next% – Speed is Your Currency
Nike
Mindshare China
Nike
China
The Adventure With King Leo and Friends
P/S
Mindshare Vietnam
Unilever
Vietnam
"Are You Starting to See It?"
Nikkei
McCann Tokyo
Nikkei
Japan
#WFH (#WeddingsFromHome)
Shaadi.com
Leo Burnett
Shaadi.com
India / Global
Shortlist
The Surprise Chicken Expert
McDonald's
DDB Group Hong Kong
MHK Restaurants Limited
Hong Kong
Go Yellow! Escape the Ordinary
Scoot
BLK J
Singapore Airlines
Singapore
How Zomato won the game before the game
Zomato
McCann Worldgroup
Zomato India Pvt Ltd
India
Put the 'BIG' back in 'BIG MAC'
McDonald's
Leo Burnett Malaysia
McDonald's Malaysia
Malaysia
2020 Judges
An eminent judging panel of client- and agency-side experts, chaired by Siew Ting Foo, Vice President & Global Head of Marketing Strategy & Planning, Print Category, HP, will be reading the entries.
In these challenging times, strategy has never been more important. Having the insight and the ability to simplify the complex is key to marketing effectiveness and the WARC Prize for Asian Strategy showcases this. Asia as a region is an amalgamation of multiple cultures and talent and is a great breeding ground for effective strategies that can inspire others globally.
Vice President and Global Head of Marketing Strategy and Planning, Print Category, HP
Insights & Inspiration
10 Year Retrospective
Recollections and reflections through the lens of past winners, judges and members of the WARC team
Eighteen case studies won at the 2019 competition, with UN Women's Bridal Uniform, through BBDO Pakistan, taking one of the Gold awards.
The United Nations' entity dedicated to gender equality achieved social and political change around the issue of child marriage in Pakistan.
