The WARC Prize for Asian Strategy is open for entries.
Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.
Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its tenth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
The deadline for entries is 14 July 2020.
Prize structure
The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. The Special Awards for 2020 are:
- The Category Disruptor Award for the best example of a brand that has successfully broken with category conventions.
- The Early Adopter Award for the best example of a brand using a new innovation or emerging tech or platform.
- The Long-Term Strategy Award the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
- The Customer Journey Award for the best example of a brand creating a compelling path to purchase.
- The Research Excellence Award for the best use of research in the development of strategic ideas.
The judges will nominate entries they think deserve to be considered for these Awards.
Want some inspiration?
In these challenging times, strategy has never been more important. Having the insight and the ability to simplify the complex is key to marketing effectiveness and the WARC Prize for Asian Strategy showcases this. Asia as a region is an amalgamation of multiple cultures and talent and is a great breeding ground for effective strategies that can inspire others globally.
Siew Ting Foo, Vice President and Global Head of Marketing Strategy and Planning, Print Category, HP – Chair of the judging panel, 2020 WARC Prize for Asian Strategy
The WARC Prize for Asian Strategy is open for entries.
Why enter?
- Free to enter
- Your entry could earn you a share of the $10,000 prize fund
- Win recognition for strategic thinking that has driven results in Asia
- Grow your reputation – and your agency's – within the industry
- All winning entries will be published in the Asian Strategy Report, showcasing the region's smartest thinking
- Open to subscribers and non-subscribers of WARC
How to enter
- Register your entry
- Read the entry kit
- Download the entry form
- Send it to warcprizeasia@warc.com by 14 July 2020. Good luck!
Judges
An eminent judging panel of client- and agency-side experts, chaired by Siew Ting Foo, Vice President & Global Head of Marketing Strategy & Planning, Print Category, HP, will be reading the entries.
Special Awards
The Category Disruptor Award – for the best example of a brand that has successfully broken with category convention.
The Early Adopter Award – for the best example of a brand using a new innovation or emerging tech or platform.
The Long-Term Strategy Award – the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
The Customer Journey Award – for the best example of a brand creating a compelling path to purchase.
The Research Excellence Award – for the best use of research in the development of strategic ideas.
Eighteen case studies won at the 2019 competition, with UN Women's Bridal Uniform, through BBDO Pakistan, taking one of the Gold awards.
The United Nations' entity dedicated to gender equality achieved social and political change around the issue of child marriage in Pakistan.