Grand Prix
Category Disruptor Special Award
UCash & Shwapno: Project AgroBanking
Agency Grey Bangladesh
Advertiser United Commercial Bank Ltd. & Shwapno
Market Bangladesh
United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
UCB set up collection points where farmers could bring produce and have the equivalent value put directly into a UCB account, and publicised the scheme with poster and megaphone announcements and social media content.
AgroBanking reached more than 100 locations and 122,000 new bank accounts were opened.
Gold
Customer Journey Special Award
Lexus: Find Your Unbeaten Path
Agency TBWA\Hong Kong
Advertiser Inchcape
Market Hong Kong
Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.
Times of India: Out & Proud – India Comes Out of The Closet
Agency FCB India
Advertiser Bennett Coleman & Co. Ltd.
Market India
The Times of India newspaper sparked a nationwide movement to normalise LGBTQ rights with a special Out and Proud classifieds section in India.
Research Excellence Special Award
Agency McCann Worldgroup
Advertiser The Coca-Cola Company
Market India
Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.
Early Adopter Special Award
Agency Cheil India
Advertiser Samsung India
Market India
Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.
Singtel: Only True Fans Get It
Agency BBH Asia Pacific
Advertiser Singtel
Market Singapore
Telco Singtel took to social media trolling to boost uptake of its services in Singapore.
Silver
Grab: Personalised Social Impact Reports
Agency In-house
Advertiser Grab
Market Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines
Fevikwik: Fix it or forfeit it
Agency Ogilvy
Advertiser Pidilite
Market India
Harpic: Overcoming India's Toilet Divide
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Market India
Agencies Ogilvy Philippines, SOHO Square Philippines
Advertiser Mondelez Philippines, Inc.
Market Philippines
Agency Grey Group Hong Kong
Advertiser Procter & Gamble
Market China
Fortis Hospitals: Honor the Donor
Agency Leo Burnett India
Advertiser Fortis Hospitals Limited
Market India
Bronze
Nike: Next% – Speed is Your Currency
Agency Mindshare China
Advertiser Nike
Market China
P/S: The Adventure With King Leo and Friends
Agency Mindshare Vietnam
Advertiser Unilever
Market Vietnam
Agency Mindshare China
Advertiser Nike
Market China
Nikkei: "Are You Starting to See It?"
Agency McCann Tokyo
Advertiser Nikkei
Market Japan
Shaadi.com: #WFH – (#WeddingsFromHome)
Agency Leo Burnett
Advertiser Shaadi.com
Market India / Global
Long-Term Strategy Special Award
Agency Forsman & Bodenfors Singapore
Advertiser Procter & Gamble
Market China
Shortlist
McDonald's: The Surprise Chicken Expert
Agency DDB Group Hong Kong
Advertiser MHK Restaurants Limited
Market Hong Kong
Scoot: Go Yellow! Escape the Ordinary
Agency BLK J
Advertiser Singapore Airlines
Market Singapore
Zomato: How Zomato won the game before the game
Agency McCann Worldgroup
Advertiser Zomato India Pvt Ltd
Market India
McDonald's: Put the 'BIG' back in 'BIG MAC'
Agency Leo Burnett Malaysia
Advertiser McDonald's Malaysia
Market Malaysia
Judges
An eminent judging panel of client- and agency-side experts, chaired by Siew Ting Foo, Vice President & Global Head of Marketing Strategy & Planning, Print Category, HP, will be reading the entries.
Special Awards
The Category Disruptor Award – for the best example of a brand that has successfully broken with category convention.
The Early Adopter Award – for the best example of a brand using a new innovation or emerging tech or platform.
The Long-Term Strategy Award – the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
The Customer Journey Award – for the best example of a brand creating a compelling path to purchase.
The Research Excellence Award – for the best use of research in the development of strategic ideas.
The WARC Prize for Asian Strategy will open for entries in 2021.
Why enter?
- Free to enter
- Your entry could earn you a share of the $10,000 prize fund
- Win recognition for strategic thinking that has driven results in Asia
- Grow your reputation – and your agency's – within the industry
- All winning entries will be published in the Asian Strategy Report, showcasing the region's smartest thinking
- Open to subscribers and non-subscribers of WARC
How to enter
- Entries will open in 2021
- Read the entry kit
- Download the entry form
- Got a question? Send an email to warcprizeasia@warc.com
Insights & Inspiration
The WARC Prize for Asian Strategy is closed for entries.
Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.
Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its tenth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
The prize is now closed for entries.
Prize structure
The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. The Special Awards for 2020 are:
- The Category Disruptor Award for the best example of a brand that has successfully broken with category conventions.
- The Early Adopter Award for the best example of a brand using a new innovation or emerging tech or platform.
- The Long-Term Strategy Award the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
- The Customer Journey Award for the best example of a brand creating a compelling path to purchase.
- The Research Excellence Award for the best use of research in the development of strategic ideas.
The judges will nominate entries they think deserve to be considered for these Awards.
Want some inspiration?
In these challenging times, strategy has never been more important. Having the insight and the ability to simplify the complex is key to marketing effectiveness and the WARC Prize for Asian Strategy showcases this. Asia as a region is an amalgamation of multiple cultures and talent and is a great breeding ground for effective strategies that can inspire others globally.
Siew Ting Foo, Vice President and Global Head of Marketing Strategy and Planning, Print Category, HP – Chair of the judging panel, 2020 WARC Prize for Asian Strategy
Eighteen case studies won at the 2019 competition, with UN Women's Bridal Uniform, through BBDO Pakistan, taking one of the Gold awards.
The United Nations' entity dedicated to gender equality achieved social and political change around the issue of child marriage in Pakistan.