WARC Awards for Media: Effective Use of Partnerships & Sponsorships
About
The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.
The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.
The deadline for entries was 5pm GMT 22 Sept 2021.
Grand Prix
The bread exam
Lebanese Breast Cancer Foundation (LBCF)
McCann Paris, FP7 McCann Dubai
Lebanese Breast Cancer Foundation (LBCF)
Lebanon
Lebanese Breast Cancer Foundation used a bread-making video in Lebanon to show women how they could perform a breast cancer check on themselves.
LBCF collaborated with a traditional baker and a gynaecologist to create a video that used bread dough to demonstrate the steps of a self-examination and the ad for the video was shared on packs of Spinney's flour.
The campaign reached over 112 million people, generated earned media worth $510,000, increased awareness by 83% over nine months and increased screenings by 41% over nine months.
Gold
Trapped in advertising
Pringles
Starcom, Grey
The Kellogg Company
North America (general region)
Pringles used Rick and Morty to reach millennials in the United States during the Super Bowl.
Rooftop farms
Knorr Egypt
FP7 McCann Cairo
Unilever
Egypt
Knorr launched a campaign in Egypt to help underprivileged families grow their own food.
Silver
Operation puck drop
Canadian Tire
Touché!
Canadian Tire Corporation
Canada
What we do next? – celebrating Gen Z's online activism
Deutsche Telekom
Mindshare Germany, Saatchi & Saatchi London
Deutsche Telekom
Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak Republic
Make it Canadian
Molson Canadian
Wavemaker Canada, Rethink
Molson Coors
Canada
Messi X Budweiser 644
Budweiser
COPA90
AB InBev
Global
Bronze
Music Keeps Us Fizzing
Pepsi and Pepsi MAX
COPA90
PepsiCo
Global
100 Pronunciations, 1 Solution
Head and Shoulders
MediaCom
Procter and Gamble
Vietnam
My VIV
Ann Summers
MediaCom, Identica
Gold Group International
United Kingdom
Ramadan lockdown
Redoxon
MediaCom Malaysia
Bayer
Malaysia
Full colour television – launching an inclusivity focused broadcasting network
Omroep Zwart
Havas Media Netherlands, Buutvrij
Government of the Netherlands
Netherlands
TikTok x Euros 2020 – Where fans play
TikTok
Zenith
Bytedance
Europe (general region)
Shortlist
Clutter couture
Ziploc Brand
Enegy BBDO, UEG
SC Johnson
North America (general region)
Game on – energizing connection with gen z to the next level
Sting
Mindshare Vietnam
Suntory PepsiCo Vietnam Beverage
Vietnam
The unfair advantage
Old Spice
Mediacom Romania
Procter & Gamble
Romania
The water promise
Finish
Havas Middle East Dubai
Reckitt Benckiser
United Arab Emirates,Saudi Arabia
I declare
AA (Advertising Association in Lebanon)
PHENOMENA sarl
AA (Advertising Association in Lebanon)
Lebanon
I May Destroy You
BBC
Havas Media
BBC
United Kingdom
Stand-up comedy restaurant
Pizza Hut
Mindshare China
Yum! China
China
2021 Judges
A judging panel of industry experts, chaired by Sarita Rao, President, Integrated & Partner Solutions, AT&T Business, will be reading the entries.
I’m excited to celebrate the best in partnerships and sponsorships advertising from around the world. The value of advertising is immeasurable as it is critical to bringing to life the stories of solutions and driving outcomes – and, just as importantly, to brands. It is an honour to be working with the WARC Awards for Media and their remarkable panel of judges to uncover and reward work which understands the power of brands joining forces to connect with global audiences.
President, Integrated & Partner Solutions, AT&T Business
Special Awards
Successful Sponsorship Award
for the best example of a brand effectively aligning itself with, for instance, an entertainment property or a sporting event
Effective Native Award
for the best example of a native campaign that helped a brand meet its business objectives
Collaboration with an Influencer Award
for the most effective partnership with an influencer appropriate for the target market
Previous winners
There were 15 winning case studies in the 2020 competition, with Nuveen: Rerank the Rich, through MullenLowe US, Mediahub (US), taking the Grand Prix.
