WARC Awards for Media: Effective Use of Partnerships & Sponsorships

About

The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.

The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.

The deadline for entries was 5pm GMT 22 Sept 2021.

Read the Entry Kit Download the Entry Form

Find inspiration

Grand Prix

The bread exam

The bread exam

Effective Native Award
Brand
Lebanese Breast Cancer Foundation (LBCF)
Agency
McCann Paris, FP7 McCann Dubai
Advertiser
Lebanese Breast Cancer Foundation (LBCF)
Market
Lebanon

Lebanese Breast Cancer Foundation used a bread-making video in Lebanon to show women how they could perform a breast cancer check on themselves.

LBCF collaborated with a traditional baker and a gynaecologist to create a video that used bread dough to demonstrate the steps of a self-examination and the ad for the video was shared on packs of Spinney's flour.

The campaign reached over 112 million people, generated earned media worth $510,000, increased awareness by 83% over nine months and increased screenings by 41% over nine months.

Gold

Trapped in advertising

Trapped in advertising

Brand
Pringles
Agency
Starcom, Grey
Advertiser
The Kellogg Company
Market
North America (general region)

Pringles used Rick and Morty to reach millennials in the United States during the Super Bowl.

Rooftop farms

Rooftop farms

Brand
Knorr Egypt
Agency
FP7 McCann Cairo
Advertiser
Unilever
Market
Egypt

Knorr launched a campaign in Egypt to help underprivileged families grow their own food.

Silver

Bronze

Shortlist

2021 Judges

A judging panel of industry experts, chaired by Sarita Rao, President, Integrated & Partner Solutions, AT&T Business, will be reading the entries.

I’m excited to celebrate the best in partnerships and sponsorships advertising from around the world. The value of advertising is immeasurable as it is critical to bringing to life the stories of solutions and driving outcomes – and, just as importantly, to brands. It is an honour to be working with the WARC Awards for Media and their remarkable panel of judges to uncover and reward work which understands the power of brands joining forces to connect with global audiences.
Sarita Rao

Sarita Rao, Chair of the Judges, WARC Awards for Media 2021
President, Integrated & Partner Solutions, AT&T Business

Special Awards

Successful Sponsorship Award

for the best example of a brand effectively aligning itself with, for instance, an entertainment property or a sporting event

Effective Native Award

for the best example of a native campaign that helped a brand meet its business objectives

Collaboration with an Influencer Award

for the most effective partnership with an influencer appropriate for the target market

Previous winners

Rerank the Rich

There were 15 winning case studies in the 2020 competition, with Nuveen: Rerank the Rich, through MullenLowe US, Mediahub (US), taking the Grand Prix.

Contact

Chiara Manco

Chiara Manco
Commissioning Editor, Case Studies
chiara.manco@warc.com