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Spikes Asia 2023

The definitive benchmark for creative excellence and marketing strategy and effectiveness in Asia-Pacific.

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About the Awards

Asia Pacific's top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region.

For the past 35 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.

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Browse all 2023 entrants

Man holding lamb leg

Grand Prix

Make lamb, not walls

Brand
LAMB
Agency
The Monkeys Sydney
Country
Australia

Australian Lamb celebrated Australians being better together and united by lamb through a satirical film, digital, social, mobile posters, digital bumpers and digital out of home.

Men working on the road

Resilience road

Brand
Suncorp
Agency
Leo Burnett Australia
Country
Australia

Insurer Suncorp boosted business results in Australia by shifting its long-term strategy from one of supporting recovery to one of enabling resilience by turning one of Australia's most vulnerable streets into one of the strongest.