SABRE Awards South Asia 2023

Benchmarking the best PR work from across the globe.

MPL logo

Platinum

A year of transformation
Brand
Mobile Premier League
Country
India

Gaming platform Mobile Premier League introduced a fire-side chat series featuring weekly interviews with different teams to grow the business, restore the trust of players and bring regulatory clarity to the industry.

Whiskey bottle and pouring jug

Diamond

The story of Godawan – the spirit of the desert
Brand
Diageo India
Agency
Genesis BCW
Country
India

Diageo collaborated with India’s National Film Development Corporation to launch its conservation-first whisky brand Godawan at the 2022 Cannes Film Festival, establish itself as a progressive craft brand and create a distinct brand image.

Campaign illustration
The missing chapter
Brand
P&G Whisper
Agency
20:20 MSL
Country
India

Whisper launched The Missing Chapter to spark a conversation on the need for better instruction on menstrual hygiene in the Indian school curriculum.

Smiling woman
Are some women their own glass ceiling?
Brand
India Leaders for Social Sector
Agency
First Partners
Country
India

Indian Leaders for Social Sector launched the ILSS Emerging Women’s Leadership Program to support women leaders in the social sector by raising awareness of owned research to create conversations and trigger interest from women for leadership roles.

Gold

Decoding 37 trillion cells
Brand
Lenovo ISG
Agency
Zeno Group India
Country
Asia
The metal of future
Brand
Vedanta Aluminium
Country
India
#RunForZeroHunger
Brand
Vedanta Limited
Agency
Avian WE
Country
India
Great India drive 2023 – commemorating 75 years of India’s independence
Brand
Hyundai Motor India
Agency
First Partners
Country
India
Eno – a plateful of laughs
Brand
Haleon
Agency
Genesis BCW
Country
India
Come and say g’day
Brand
Tourism Australia
Agency
MSL India
Country
India
Missing – sensitively spreading awareness about human trafficking among gamers
Brand
Mobile Premier League
Country
India
The stars of Urban Company
Brand
Urban Company
Agency
H+K Strategies
Country
India
The delicious design project
Brand
Glenmorangie
Agency
PR Pundit Public Relations Pvt Ltd.
Country
India
Fighting the betting menace in India
Brand
Mobile Premier League
Country
India
OYO for all
Brand
OYO Rooms
Agency
Avian WE
Country
India
The power of two
Brand
PVR INOX
Agency
AvianWE
Country
India
Indian Leadership Forum Against Trafficking
Brand
ILFAT
Agency
Chase Avian Communications Pvt. Ltd
Country
India
‘McDonald’s For Youth’ – unlocking equal opportunities for underprivileged communities
Brand
McDonald’s
Agency
First Partners
Country
India
Breaking the norm, #LollaIndia takes Asia by storm
Brand
BookMyShow
Agency
Genesis BCW
Country
India
Making Slack the ‘OG’ of workplace collaboration
Brand
Slack
Agency
Archetype
Country
India
Creating an equitable workforce
Brand
VMware India
Agency
AvianWE
Country
India
Sabka haq swachhta
Brand
NFSSM Alliance
Agency
Avian WE
Country
India
Swasth Jeevan Ki Aur
Brand
Global Alliance For Improved Nutrition
Agency
Hill+Knowlton Strategies
Country
India
Millets on the plate
Brand
ITC’s Hotel Group
Agency
First Partners
Country
India
A flying start
Brand
Noida International Airport
Agency
Genesis BCW
Country
India
Envisioning an inclusive clean energy transition for India
Brand
Smart Power India
Agency
On Purpose
Country
India
Engineering change
Brand
Gillette India
Agency
Genesis BCW
Country
India
Building India’s sports tech titan
Brand
Dream Sports
Agency
MSL India
Country
India
Maru Mangala – An ode to prosperity of the Thar Desert
Brand
Cairn Oil & Gas
Country
India
Standing with pride by redefining family
Brand
Future Generali India Insurance
Agency
Concept BIU
Country
India
Yuvati selection – because your dreams matter
Brand
Forest Essentials
Agency
PR Pundit
Country
India
Prime Video presents India
Brand
Prime Video
Country
India
Otrivin – pollution capture pencils
Brand
Haleon
Agency
Genesis BCW
Country
India
#SesaForGreenerGood – sanquelim mines reclamation a green model exemplar
Brand
Vedanta Sesa Goa
Agency
First Partners
Country
India
WeArePR
Brand
Public Relations Consultants Association of India
Agency
Xavier Institute of Communications
Country
India