SABRE Awards North America In2 Innovation

Benchmarking the best PR work from across the globe.

Anheuser-Busch Responds To COVID-19

Best in Show 2021

We Are In This Together: Anheuser-Busch Responds To COVID-19

Brand
Anheuser-Busch InBev
Agency
In-house
Country
United States

Anheuser-Busch launched initiatives that supported blood drive donations, distributed hand sanitiser and supported the hospitality sector during the COVID-19 pandemic.

Winners

Pantone Color of the Year 2020: A multi-sensory experience
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Pantone
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Royal Canin: Puppy Pre-Show AKC National Championship Dog Show
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Agency
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Country
United States
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E Pluribus Unum: Divided by Design – Findings from the American South
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Canada
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Agency
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Tostitos
Agency
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United States
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Discover Puerto Rico: Puerto Rico Virtual Vacay
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Agency
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Agency
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Agency
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Ford Motor Company
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United States
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Lallemand Animal Nutrition
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GiveDirectly: Project 100
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Agency
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US Census Bureau – 2020 Census: Shape Your Future. Start Here.
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Agency
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Burrow: Diffusion for Burrow – Achieving PR ROI Through Data-Driven Media Strategy & Measurement
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HP: Children Belong in the Conversation – HP Empowers Families to Tackle Tough Conversations
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Hewlett Packard
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Edelman Public Relations
Country
United States
Microsoft Teams: Solving Video Fatigue through Together Mode
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Microsoft
Agency
WE Communications
Country
North America
Avaya: Reinvigorating a 20-Year-Old Brand
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Hotwire
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John Hancock: Camp John Hancock – Manulife
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Agency
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Clorox Clears Teachers’ Back-to-School Wish Lists
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United States
Cannabis Information Project: Keeping Cannabis Essential Amid The Pandemic
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United States
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The Trevor Project: Sparking A Dialogue of Hope for LGBTQ Youth
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The Trevor Project
Agency
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United States
Prodoscore: How Prodoscore Makes Work from Home Actually Work
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United States
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Agency
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Country
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Bospar: An Act of Defiance!
Brand
Bospar
Agency
In-house
Country
Global