Home Partner Awards SABRE Awards North America In2

SABRE Awards North America In2 Innovation 2023

Benchmarking the best PR work from across the globe.

Hockey player and Budweiser logo

Best in Show

Budweiser: #TapeOutHate

Brand
Budweiser
Agency
Veritas
Country
Canada

Budweiser launched rolls of hockey tape that displayed words of defiance and allyship to spark conversations about racism in hockey.

Winners

Doritos & Stranger Things: Live from the upside down
Brand
Doritos
Agency
Ketchum, OMD, Observatory and ShakerMaker
Country
United States
Hefty: Pumpkin spice trash bags
Brand
Hefty
Agency
ICF Next
Country
United States
The Home Depot: Associate first approach to spring hiring
Brand
The Home Depot
Agency
MSL
Country
United States
Arby’s: Arby’s had beef with the burger industry, so they fixed it.
Brand
Arby’s
Agency
MSL
Country
United States
Human Rights Campaign: The reality flag
Brand
Human Rights Campaign
Agency
BCW, WPP, VMLY&R, Hogarth, Wavemaker
Country
United States
Arby’s: Igniting the fish wars with rapper Pusha T’s fish diss
Brand
Arby’s
Agency
MSL
Country
United States
FeverAll: Reaching multi-lingual moms through digital marketing
Brand
FeverAll
Agency
RLA Collective, a Ruder Finn Company
Country
North America
Victoria’s Secret PINK: PINK for all
Brand
Victoria Secret PINK
Agency
Hunter
Country
United States
Guinness: All together now
Brand
Guinness
Agency
Taylor PR, MKTG, QCM
Country
United States
Synopsys: Reimagining storytelling & SEO for Synopsys’ corporate blog
Brand
Synopsys
Agency
The Hoffman Agency
Country
United States
Illinois Department of Health: On the fence
Brand
Illinois Department of Health
Agency
TimeZoneOne
Country
United States
EA SPORTS: Madden ratings hotline
Brand
EA SPORTS
Agency
160over90
Country
United States
Tres Generaciones: Reigniting the legacy of Tres Generaciones through social photography
Brand
Tres Generaciones
Agency
Day One Agency
Country
Mexico
Tampax: One sequential step at a time from tip to grip
Brand
Tampax
Agency
MSL
Country
United States
Jigsaw: Combatting online toxicity – Jigsaw’s harassment manager launch
Brand
Google Jigsaw
Agency
M Booth
Country
United States
Dove: InstaGrants
Brand
Dove
Agency
Weber Shandwick
Country
United States
Microsoft Viva: Bedtime stories for bosses
Brand
Microsoft Canada
Agency
Veritas / M&P
Country
Canada
Arby’s: Heating up TikTok and TV screens with the Diablo Dare
Brand
Arby’s
Agency
MSL
Country
United States
Bud Light: The Heinicke deal
Brand
Bud Light
Agency
3pm Agency / Weber Shandwick
Country
United States
Janssen: Depression looks like me takes aim at mental health representation
Brand
The Janssen Pharmaceutical Companies of Johnson & Johnson
Agency
FleishmanHillard
Country
United States
Real Messenger: Keeping it REAL with Bravo’s “million dollar listing” alum Fredrik Eklund
Brand
Real Messenger
Agency
Bospar and The Society Group
Country
United States
Hilton: Stories from Hilton
Brand
Hilton
Country
United States
General Motors: EV supply chain
Brand
General Motors
Country
United States
Ford Motor Company: Integrated report
Brand
Ford Motor Company
Country
United States
3M: Not the science type
Brand
3M
Agency
Ketchum, Generous Films, and Passion Point Collective
Country
United States
Chipotle Mexican Grill: Roblox boorito
Brand
Chipotle Mexican Grill
Agency
Day One Agency
Country
United States
Lenovo: Kind cities
Brand
Lenovo
Agency
Zeno Group
Country
UK, USA, France, Germany, Italy, Mexico, Brazil, China, Japan and India
belairdirect: #belairdirectDriveChallenge
Brand
belairdirect
Agency
Clark Influence and Omnicom Group
Country
Canada
Chipotle Mexican Grill: Corn kid
Brand
Chipotle Mexican Grill
Agency
Day One Agency and Cameo for Business
Country
United States
Papa Johns: One-day contracts
Brand
Papa Johns
Agency
Current Global
Country
United States
Get Joy: Launching the first dog park in the metaverse
Brand
Get Joy
Agency
Sēd and Metaverse Technologies, Inc.
Country
United States
Samsung: Superstar galaxy on Roblox
Brand
Samsung
Agency
UEG
Country
United States
Insulet: Animal Crossing omnipod bay
Brand
Cottonelle
Agency
Porter Novelli
Country
United States
Budweiser: Dwyane Wade x Budweiser Zero NFT
Brand
Budweiser
Agency
Allison+Partners
Country
United States
Sanofi: When cancer grows old
Brand
Sanofi
Agency
GCI Health
Country
United States
Miller Lite: Beers & queer history
Brand
Miller Lite
Agency
ICF Next
Country
United States
Duncan Hines: Baking 9 to 5 – Duncan Hines x Dolly Parton
Brand
Duncan Hines
Agency
Conagra Brands and M Booth
Country
United States
Radio Flyer: The hero wagon
Brand
Radio Flyer
Agency
Current Global
Country
United States
Kellogg’s Company: Have you ever put butter on pop-tarts?
Brand
Kellogg’s Company
Agency
Weber Shandwick
Country
United States
Zoom: Demolishing data silos
Brand
Zoom
Agency
Zeno Group
Country
United States
SAXX: Celebrating the snip
Brand
SAXX
Agency
Zeno Group, Quality Meats
Country
United States
Tropicana: Toothpaste
Brand
Tropicana
Agency
MullenLowe PR, Cramer-Krasselt, OMD
Country
United States
Michelin: Building a measurement engine
Brand
Michelin
Agency
Ketchum
Country
United States
State Farm: Measuring Jake from State Farm’s Debut on TikTok
Brand
State Farm
Agency
Ketchum
Country
United States
The Wendy’s Company: OmniearnedID™ brand lift methodology quantifies the power of PR for Wendy’s
Brand
The Wendy’s Company
Agency
Ketchum
Country
United States
PRophet: AI-driven tech that makes PR pros more performative
Brand
PRophet
Agency
KWT Global
Country
United States
Dollar General: Here for what matters
Brand
Dollar General
Agency
BCW, HZ
Country
United States
Genuine Alaska Pollock Producers: Sleighing the holidays with Surimi Seafood
Brand
Genuine Alaska Pollock Producers (GAPP)
Agency
Ketchum
Country
United States
Egg Farmers of Canada: The super legit book of really real egg facts
Brand
Egg Farmers of Canada
Agency
Citizen Relations
Country
Canada
Puffs: Power pals soar to new heights
Brand
Puffs (Procter & Gamble)
Agency
MSL
Country
United States
Weedmaps: #SaveBrockOllie
Brand
Weedmaps
Agency
MikeWorldWide
Country
United States
Neon: Can’t touch this
Brand
Neon
Agency
Bospar
Country
United States
Jack in the Box: Don’t get McShammed
Brand
Jack in the Box
Agency
Small Girls PR
Country
United States
H&R Block: Championing equity for collegiate women athletes
Brand
H&R Block
Agency
Carmichael Lynch Relate
Country
United States
Miller High Life: Gingerbread dive bars
Brand
Miller High Life
Agency
ICF Next
Country
United States
Wendy’s: National roast day
Brand
Wendy’s
Agency
Ketchum, VMLY&R and Spark Foundry
Country
United States
San Francisco Pride: Pride proud
Brand
San Francisco Pride
Agency
Bospar
Country
United States
Frito-Lay: Cracker Jill
Brand
Frito-Lay
Agency
Ketchum
Country
United States
Marathon Strategies: Examining weaponized disinformation against corporate America
Brand
Marathon Strategies
Agency
Marathon Strategies
Country
United States
Doritos & Cheetos: Flamin’ hottie/snackable screens
Brand
Frito-Lay North America: Doritos and Cheetos
Agency
Ketchum Goodby, Silverstein & Partners, D3, OMD and ShakerMaker
Country
United States