SABRE Awards North America 2023

Platinum

Fighting with our words

A team of public relations professionals united to form the pro bono PR Army in Ukraine to promote Ukrainian interests following the Russian invasion in 2022.

Diamond

Protecting what matters most

GAF, the market-leading North American roofing manufacturer, ran a large-scale public relations campaign based on three environmental projects.

Championing equity for collegiate women athletes

United States tax preparation firm H&R Block created A Fair Shot, to highlight gender inequality in university sport sponsorship and win Gen Z consumers.

Louisiana becomes the first state in the US to require textured hair education

The Louisiana Board of Cosmetology and Aveda Arts & Sciences Institutes ran a campaign to publicize Louisiana becoming the first state to mandate textured hair education for cosmetology students.

That's good work

United States vitamin manufacturer Pharmavite ran That's Good Work, a multichannel campaign to recruit new employees to meet production demand increase due to the COVID-19 pandemic.

Vaccines for anti-vax land

The Permian Strategic Partnership (PSP), a non-profit in the United States, ran a multichannel, bilingual campaign to boost COVID-19 vaccination rates.