SABRE Awards North America

Benchmarking the best PR work from across the globe.

Pace Law

Diamond winners 2020

Pace Law: #1 in Environmental Law

Brand
Pace Law
Agency
Kivvit
Country
United States

Pace University promoted its law school among US voters by using technology to target them with unique and relevant political and social issues.

Alibaba Group: Alizila

Alibaba Group: Alizila

Brand
Alibaba
Agency
In-house
Country
United States

Alizila promoted its news coverage by publishing a trend piece on the luxury market in the US to increase awareness.

Jane Walker by Johnnie Walker

Jane Walker by Johnnie Walker ignites action for gender equality with “Signs of Progress” campaign

Brand
Johnnie Walker
Agency
Hunter Public Relations
Country
United States

Johnnie Walker showed its long-standing commitment to gender equality by reviving the character of Jane Walker during Women's History Month.

Gillette: We Believe

Gillette: We Believe

Brand
Gillette
Agency
Ketchum
Country
United States

Gillette created a YouTube film in the US to turn its classic tagline into a thought-provoking question surrounding masculinity.

Gold 2020

Band-Aid (J&J): #BandTogether & End AIDS with (Band-Aid)RED
Brand
Band-Aid
Agency
Marina Maher Communications
Country
United States
McDonald's: Apply Thru
Brand
McDonald's
Agency
Golin
Country
United States
Everlast: Be First
Brand
Everlast
Agency
Source Code Communications
Country
United States
Chipotle Mexican Grill: Chipotle Freeting - Winning the Men's professional basketball championship
Brand
Chipotle
Agency
Day One Agency
Country
United States
Chipotle Mexican Grill: Chipotle's transformation
Brand
Chipotle
Agency
In-house
Country
United States
The Minneapolis Foundation: Creating community through conversations
Brand
Minneapolis Foundation
Agency
Weber Shandwick
Country
United States
UC Berkeley: CRISPR gene editing
Brand
UC Berkeley
Agency
Thermal
Country
United States
Mitsubishi SpaceJet: Space Where It Matters
Brand
Mitsubishi
Agency
Edelman Public Relations
Country
Japan
Sherwin-Williams Packaging Coatings: Engaging with Health and Safety groups to launch a new BPA-free can lining
Brand
Sherwin-Williams
Agency
BCW
Country
United States
Hidden Valley Ranch: National Ranch Day
Brand
Hidden Valley
Agency
MKTG
Country
United States
Jack Daniel's: Operation Ride Home
Brand
Jack Daniel's
Agency
Finn Partners
Country
United States
King County Metro: Just One Trip
Brand
King Country Metro
Agency
C+C
Country
United States
Dove Hair: My Hair My Crown
Brand
Dove Hair
Agency
Ogilvy Public Relations Paris / Edelman Public Relations
Country
United States
American Lung Association and Sanofi Pasteur: MyShot – Inspiring older adults to fight flu
Brand
Sanofi Pasteur / American Lung Association
Agency
Padilla
Country
United States
Northwest Hardwoods: Moving the needle of U.S. trade policy
Brand
Northwest Hardwoods
Agency
Makovsky Integrated Communications
Country
United States
Helzberg Diamonds: Ordained store associates help customers get hitched at Helzberg
Brand
Helzberg Diamonds
Agency
Carmichael Lynch Relate
Country
United States
Pampers: #LoveTheChange changing tables commitment
Brand
Pampers
Agency
MSL Group
Country
North America
Pantone Color of the Year 2020: A multi-sensory experience
Brand
Pantone
Agency
Huge
Country
United States
Hilton: Room 702
Brand
Hilton Hotels
Agency
Edelman Public Relations
Country
United States
Hot Octopuss: Show Stigma the Finger
Brand
Hot Octopuss
Agency
Manifest New York
Country
United States
Frito-Lay: Smile with Lay's
Brand
Lay's
Agency
OMD / Ketchum
Country
United States
Stonyfield Organic takes its mission to new pastures
Brand
Stonyfield Organic
Agency
360PR
Country
United States
PagerDuty: Strategy and ingenuity combine to make PagerDuty one of the most successful IPOs of 2019
Brand
PagerDuty
Agency
Method
Country
United States
Dove: The CROWN Act
Brand
Dove Hair
Agency
In-house
Country
United States
Budweiser with VaynerMedia: The Official Supporter of Women’s Soccer
Brand
Budweiser
Agency
Weber Shandwick / 3PM Agency
Country
United States
Truth Initiative: The Truth About Opioids
Brand
Truth Initiative
Agency
Ketchum
Country
United States
LUNA Bar Equal Pay 2019
Brand
LUNA Bar
Agency
Golin
Country
United States
Ancestry: Won’t You be My Cousin – Optimizing Ancestry's stunning discovery
Brand
Ancestry
Agency
Lippe Taylor
Country
United States
Verizon Media: 5B
Brand
Verizon
Agency
Rogers & Cowan
Country
United States
Stallergenes Greer: Augmenting reality to build an engaging NAVDF booth experience for vets
Brand
Stallergenes Greer
Agency
W20
Country
United States
Buffalo Wild Wings: B-Dubs – Jewel Stool
Brand
Buffalo Wild Wings
Agency
Zeno Group / The Martin Agency
Country
United States
LG Electronics: Café OLED by LG
Brand
LG Electronics
Agency
Ogilvy & Mather, Ogilvy
Country
United States
Columbia Gas: Smart stats sell smart (thermo)stats
Brand
Columbia Gas of Ohio
Agency
Fahlgren Mortine
Country
United States
Comcast Business: From Cable to Enable
Brand
Comcast
Agency
Finn Partners
Country
United States
Codina Partners: Downtown Doral invites unhappy New Yorkers
Brand
Codina Partners
Agency
rbb Communications
Country
United States
eBay crashes Prime Day
Brand
eBay
Agency
Edelman Public Relations
Country
United States
Evolving Target’s narrative: Turning doubters into believers
Brand
Target
Agency
In-house
Country
United States
Experian Boost: Giving credit where credit is due
Brand
Experian
Agency
Weber Shandwick / KWT Global
Country
United States
The Macallan Whisky & Color experience
Brand
The Macallan
Agency
M Booth
Country
United States
Cisco: Internet for the Future
Brand
Cisco
Agency
FleishmanHillard
Country
United States
Washington State Department of Health: It's About Respect pilot campaign
Brand
Washington State Department of Health
Agency
C+C
Country
United States
Johnson & Johnson: Building reputation through collaborative action at the World Economic Forum 2020
Brand
Johnson & Johnson
Agency
ENTENTE / APCO Worldwide
Country
United States
Jupiter Intelligence: A new technology for a changing climate
Brand
Jupiter Intelligence
Agency
Broadsheet Communications
Country
United States
Campaign for Sustainable Drug Pricing: Killing the “Rebate Rule”
Brand
Campaign for Sustainable Drug Pricing
Agency
Plus Communications
Country
United States
Hotwire: Make it a Quickie
Brand
Hotwire
Agency
Citizen Relations
Country
United States
Omron Healthcare: HeartGuide launch
Brand
Omron Healthcare
Agency
MWWPR
Country
United States
Special Delivery: How UPS PR helped the company staff up to handle a crucial holiday season
Brand
United Postal Service (UPS)
Agency
In-house
Country
United States
Toyota Motor North America: Takata airbag recall in Puerto Rico
Brand
Toyota
Agency
Jackson Spalding
Country
Puerto Rico
The National Meningitis Association in collaboration with Sanofi Pasteur: The 16 Vaccine – Educational initiative
Brand
The National Meningitis Association in collaboration with Sanofi Pasteur
Agency
Padilla
Country
United States
Milbank LLP: The New Milbank
Brand
Milbank LLP
Agency
MWWPR
Country
United States
3M: The State of Science Index
Brand
3M
Agency
Ketchum
Country
United States
Northwell Health: The Well by Northwell – Revmade
Brand
Northwell Health
Agency
Revmade
Country
United States
Kellogg, Cheez-It: Wine and Cheez-It
Brand
Cheez-it
Agency
Edelman Public Relations
Country
United States
Mattel: Celebrating the 60th anniversary of Barbie
Brand
Barbie
Agency
Weber Shandwick
Country
Global
Airbnb: Only on Airbnb
Brand
Airbnb
Agency
Weber Shandwick
Country
United States
Subway Restaurants Canada: Subway Beyond Meatball
Brand
Subway
Agency
Veritas Communications
Country
United States