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SABRE Awards North America

Benchmarking the best PR work from across the globe.

Quest Diagnostics

Diamond winners 2021

Quest Diagnostics: Protecting Reputation and Keeping Employees Safe During COVID

Brand
Quest Diagnostics
Agency
In-house
Country
United States

Quest Diagnostics (Quest) protected the company's reputation in the US and increased revenue by launching a COVID-19 information hub and prioritising transparency.

Airbnb

Airbnb: Go Near – Celebrating Local Travel Only On Airbnb

Brand
Airbnb
Agency
Weber Shandwick New York / Verb New York / DKC New York
Country
United States

Airbnb launched a blend of online and offline events in the US and garnered 29 million organic social media impressions.

Illinois Department of Human Services

Illinois Department of Human Services: Illinois Census

Brand
Illinois Department of Human Services
Agency
Kivvit
Country
United States

The Illinois Department of Human Services increased response rates for the 2020 census in Illinois, particularly among previously hard-to-count populations.

National Education Association

National Education Association: Educators for Joe

Brand
National Education Association
Agency
Kivvit
Country
United States

The National Education Association (NEA) launched a digital campaign to educate its members about the benefits of a Biden presidency in the US for the NEA.

Gold 2021

MobileIron: Phishing with Cookies
Brand
MobileIron
Agency
Highwire PR
Country
United States
Airbnb: Be kind, Rewind – A Sleepover at the World’s Last Blockbuster
Brand
Airbnb
Agency
Weber Shandwick
Country
United States
Planet Fitness: United We Move
Brand
Planet Fitness
Agency
Barkley
Country
United States
Alaska Airlines: Next Level Care
Brand
Alaska Airlines
Agency
Mekanism / C+C
Country
United States
Plug Power: How Plug Power grew from niche player to major energy company leading the hydrogen revolution
Brand
Plug Power
Agency
The Bulleit Group
Country
United States
Petco: Stop the Shock – Petco Ends the Sale of Electronic “Shock” Collars
Brand
Petco
Agency
Edelman Public Relations
Country
United States
Jake's House: ASD – Rockin' the Spectrum
Brand
Jake's House
Agency
Edelman Public Relations
Country
Canada
Budweiser: Brewing Change
Brand
Budweiser
Agency
Allison+Partners
Country
United States
Washington State Department of Health: COVID-19 Campaign
Brand
Washington State Department of Health
Agency
C+C
Country
United States
Metro Nashville: A Storm Every Day – Metro Nashville & Finn Partners Stay the Course
Brand
Metro Nashville
Agency
Finn Partners
Country
United States
Michaels: Mobilizing Michaels To Deliver For Its Makers
Brand
Michael's
Agency
Zeno Group
Country
United States
The New Georgia Project: Empowering a New Georgia
Brand
The New Georgia Project
Agency
Allison+Partners
Country
United States
IBM Drives Change with Facial Recognition Product Withdrawal
Brand
IBM
Agency
In-house
Country
United States
Deloitte Tax: Tax in 2020
Brand
Deloitte
Agency
Hill & Knowlton Strategies
Country
United States
Gillette: Venus Brings A New Horizon of Skinclusivity to Animal Crossing
Brand
Gillette
Agency
Marina Maher Communications / Grey New York / CARAT
Country
United States
McDonald's: Famous Orders - The Travis Scott Meal
Brand
McDonald's
Agency
Wieden & Kennedy
Country
United States
California Milk Processor Board: 'Glass Half Full News' fueled by 'got milk?'
Brand
California Milk Processor Board
Agency
In-house
Country
United States
Old Spice: 2020 NFL Draft "Smellcome to the NFL"
Brand
Old Spice
Agency
Citizen Relations
Country
United States
City of Chicago: Boards of Change
Brand
City of Chicago
Agency
FCB / Current Marketing
Country
United States
Twix: Kicks
Brand
Twix
Agency
Weber Shandwick / The Marketing Arm
Country
United States
IBM: Enabling the First Virtual US Open
Brand
IBM
Agency
In-house
Country
United States
Syngenta: Turning Science into Storytelling with Virtual Reality
Brand
Syngenta
Agency
G&S Business Communications
Country
United States
Dove Men Care: Father's Day Taken
Brand
Dove Men
Agency
Edelman Public Relations
Country
United States
Poise: Helping Women Bounce Back
Brand
Poise
Agency
Ketchum
Country
United States
Krispy Kreme: Giving Graduates Their “Senior Moment” During a Pandemic
Brand
Krispy Kreme
Agency
FleishmanHillard
Country
United States
Crayola: Colors of the World crayons
Brand
Crayola
Agency
Golin
Country
United States
Infiniti: Innovative Launches in a COVID World
Brand
Infiniti
Agency
In-house
Country
Global
Heinz by Nature: Lockdown Lovebaby Collection
Brand
Heinz
Agency
No Fixed Address
Country
Canada
Lowe's: New York Fashion Week Goes Home with Lowe’s
Brand
Lowe's Home Improvement
Agency
FleishmanHillard
Country
United States
Charmin: Go Labs Wipes Up at CES
Brand
Charmin
Agency
MSL Group
Country
United States
Ironman: How Ironman and Chris Nikic Proved that Anything Is Possible
Brand
Ironman
Agency
KWT Global
Country
United States
Buffalo Wild Wings: Boneless Thugs-N-Harmony
Brand
Buffalo Wild Wings
Agency
Zeno Group / Martin Agency
Country
United States
Walgreens: myWalgreens customer engagement platform launch
Brand
Walgreens
Agency
WPP
Country
United States
Hilton and American Express: Delivering Hope and Hospitality During a Global Pandemic
Brand
Hilton Hotels / American Express
Agency
In-house
Country
United States
Entergy Corporation: Communicating during the record-breaking 2020 hurricane season
Brand
Entergy
Agency
In-house
Country
United States
John Deere: The Farm Must Go On
Brand
John Deere
Agency
Edelman Public Relations
Country
United States
Genomatica: Breaking Out of the Chemical Trades to Become a Beacon of Sustainability
Brand
Genomatica
Agency
Method
Country
United States
H. Hendy Associates: Positioning Hendy as a Go-To Resource for Workplace Re-entry in the COVID-19 Era
Brand
H. Hendy Associates
Agency
In-house
Country
United States
Coldwell Banker: Inclusive Ownership Program
Brand
Coldwell Banker Real Estate
Agency
In-house
Country
United States
Purolator: Holiday Art Boxes
Brand
Purolator
Agency
Weber Shandwick Canada
Country
Canada
Amazon: #ForTheGrams – Amazon Devices Help Families Maintain Holiday Traditions While Social Distancing
Brand
Amazon
Agency
Hunter
Country
United States
Intel: Sharing the Promise of AI – One Smell at A Time
Brand
Intel
Agency
Ketchum
Country
United States
Adobe: Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual
Brand
Adobe
Agency
Golin
Country
United States
Verizon: Full Transparency
Brand
Verizon
Agency
Huge
Country
United States
Banfield Pet Hospital: 1 in 6 is One Too Many, Banfield Addresses High Rate of Veterinary Suicides
Brand
Banfield Pet Hospital
Agency
Coyne
Country
United States
Canopy Growth: Martha Stewart CBD Launch
Brand
Canopy Growth
Agency
Acceleration, Stripe Theory, MKG, Trailblaze, and Marquee Brands
Country
United States
New Jersey Department of Health: For Each Other For Us All
Brand
New Jersey Department of Health
Agency
Kivvit
Country
United States
CareDx: Honor the Gift
Brand
CareDx
Agency
Cura Strategies
Country
United States
American Hotel & Lodging Association: No Room for Trafficking
Brand
American Hotel & Lodging Association
Agency
Plus Communications
Country
United States
Penn State: Mask Up or Pack Up – Penn State's Response to the COVID-19 Pandemic
Brand
Penn State
Agency
M Booth Health & M Booth
Country
United States
Gwinnett County Government: Listen To Gwinnett Moms
Brand
Gwinnett County Government
Agency
Jackson Spalding
Country
United States
The National Commission on COVID-19 and Criminal Justice: Leading Criminal Justice Reform
Brand
The National Commission on COVID-19 and Criminal Justice
Agency
Kivvit
Country
United States
Lenovo: New Realities Transforms Global POV on Empathy and Technology
Brand
Lenovo
Agency
Zeno Group
Country
United States
Molson Canada: Make It Canadian
Brand
Molson Canada
Agency
Citizen Relations Canada
Country
Canada