SABRE Awards North America
Benchmarking the best PR work from across the globe.

Diamond winners 2020
Pace Law: #1 in Environmental Law
Pace Law
Kivvit
United States
Pace University promoted its law school among US voters by using technology to target them with unique and relevant political and social issues.

Alibaba Group: Alizila
Alibaba
In-house
United States
Alizila promoted its news coverage by publishing a trend piece on the luxury market in the US to increase awareness.

Jane Walker by Johnnie Walker ignites action for gender equality with “Signs of Progress” campaign
Johnnie Walker
Hunter Public Relations
United States
Johnnie Walker showed its long-standing commitment to gender equality by reviving the character of Jane Walker during Women's History Month.

Gillette: We Believe
Gillette
Ketchum
United States
Gillette created a YouTube film in the US to turn its classic tagline into a thought-provoking question surrounding masculinity.
Gold 2020
Band-Aid (J&J): #BandTogether & End AIDS with (Band-Aid)RED
Band-Aid
Marina Maher Communications
United States
McDonald's: Apply Thru
McDonald's
Golin
United States
Everlast: Be First
Everlast
Source Code Communications
United States
Chipotle Mexican Grill: Chipotle Freeting - Winning the Men's professional basketball championship
Chipotle
Day One Agency
United States
Chipotle Mexican Grill: Chipotle's transformation
Chipotle
In-house
United States
The Minneapolis Foundation: Creating community through conversations
Minneapolis Foundation
Weber Shandwick
United States
UC Berkeley: CRISPR gene editing
UC Berkeley
Thermal
United States
Mitsubishi SpaceJet: Space Where It Matters
Mitsubishi
Edelman Public Relations
Japan
Sherwin-Williams Packaging Coatings: Engaging with Health and Safety groups to launch a new BPA-free can lining
Sherwin-Williams
BCW
United States
Hidden Valley Ranch: National Ranch Day
Hidden Valley
MKTG
United States
Jack Daniel's: Operation Ride Home
Jack Daniel's
Finn Partners
United States
King County Metro: Just One Trip
King Country Metro
C+C
United States
Dove Hair: My Hair My Crown
Dove Hair
Ogilvy Public Relations Paris / Edelman Public Relations
United States
American Lung Association and Sanofi Pasteur: MyShot – Inspiring older adults to fight flu
Sanofi Pasteur / American Lung Association
Padilla
United States
Northwest Hardwoods: Moving the needle of U.S. trade policy
Northwest Hardwoods
Makovsky Integrated Communications
United States
Helzberg Diamonds: Ordained store associates help customers get hitched at Helzberg
Helzberg Diamonds
Carmichael Lynch Relate
United States
Pampers: #LoveTheChange changing tables commitment
Pampers
MSL Group
North America
Pantone Color of the Year 2020: A multi-sensory experience
Pantone
Huge
United States
Hilton: Room 702
Hilton Hotels
Edelman Public Relations
United States
Hot Octopuss: Show Stigma the Finger
Hot Octopuss
Manifest New York
United States
Frito-Lay: Smile with Lay's
Lay's
OMD / Ketchum
United States
Stonyfield Organic takes its mission to new pastures
Stonyfield Organic
360PR
United States
PagerDuty: Strategy and ingenuity combine to make PagerDuty one of the most successful IPOs of 2019
PagerDuty
Method
United States
Dove: The CROWN Act
Dove Hair
In-house
United States
Budweiser with VaynerMedia: The Official Supporter of Women’s Soccer
Budweiser
Weber Shandwick / 3PM Agency
United States
Truth Initiative: The Truth About Opioids
Truth Initiative
Ketchum
United States
LUNA Bar Equal Pay 2019
LUNA Bar
Golin
United States
Ancestry: Won’t You be My Cousin – Optimizing Ancestry's stunning discovery
Ancestry
Lippe Taylor
United States
Verizon Media: 5B
Verizon
Rogers & Cowan
United States
Stallergenes Greer: Augmenting reality to build an engaging NAVDF booth experience for vets
Stallergenes Greer
W20
United States
Buffalo Wild Wings: B-Dubs – Jewel Stool
Buffalo Wild Wings
Zeno Group / The Martin Agency
United States
LG Electronics: Café OLED by LG
LG Electronics
Ogilvy & Mather, Ogilvy
United States
Columbia Gas: Smart stats sell smart (thermo)stats
Columbia Gas of Ohio
Fahlgren Mortine
United States
Comcast Business: From Cable to Enable
Comcast
Finn Partners
United States
Codina Partners: Downtown Doral invites unhappy New Yorkers
Codina Partners
rbb Communications
United States
eBay crashes Prime Day
eBay
Edelman Public Relations
United States
Evolving Target’s narrative: Turning doubters into believers
Target
In-house
United States
Experian Boost: Giving credit where credit is due
Experian
Weber Shandwick / KWT Global
United States
The Macallan Whisky & Color experience
The Macallan
M Booth
United States
Cisco: Internet for the Future
Cisco
FleishmanHillard
United States
Washington State Department of Health: It's About Respect pilot campaign
Washington State Department of Health
C+C
United States
Johnson & Johnson: Building reputation through collaborative action at the World Economic Forum 2020
Johnson & Johnson
ENTENTE / APCO Worldwide
United States
Jupiter Intelligence: A new technology for a changing climate
Jupiter Intelligence
Broadsheet Communications
United States
Campaign for Sustainable Drug Pricing: Killing the “Rebate Rule”
Campaign for Sustainable Drug Pricing
Plus Communications
United States
Hotwire: Make it a Quickie
Hotwire
Citizen Relations
United States
Omron Healthcare: HeartGuide launch
Omron Healthcare
MWWPR
United States
Special Delivery: How UPS PR helped the company staff up to handle a crucial holiday season
United Postal Service (UPS)
In-house
United States
Toyota Motor North America: Takata airbag recall in Puerto Rico
Toyota
Jackson Spalding
Puerto Rico
The National Meningitis Association in collaboration with Sanofi Pasteur: The 16 Vaccine – Educational initiative
The National Meningitis Association in collaboration with Sanofi Pasteur
Padilla
United States
Milbank LLP: The New Milbank
Milbank LLP
MWWPR
United States
3M: The State of Science Index
3M
Ketchum
United States
Northwell Health: The Well by Northwell – Revmade
Northwell Health
Revmade
United States
Kellogg, Cheez-It: Wine and Cheez-It
Cheez-it
Edelman Public Relations
United States
Mattel: Celebrating the 60th anniversary of Barbie
Barbie
Weber Shandwick
Global
Airbnb: Only on Airbnb
Airbnb
Weber Shandwick
United States
Subway Restaurants Canada: Subway Beyond Meatball
Subway
Veritas Communications
United States
Silver 2020
The Groveland Four: Righting a historical injustice
Edelman Public Relations
In-house
United States
APCO's Stay Ahead thought leadership
APCO Worldwide
APCO Worldwide
United States
Brand leadership in today's political environment: GSG's annual business & politics study
Global Strategy Group
Global Strategy Group
United States