SABRE Awards North America 2023
Benchmarking the best PR work from across the globe.

Platinum
Fighting with our words
Ukrainian PR Army
Plus Communications
Ukraine
A team of public relations professionals united to form the pro bono PR Army in Ukraine to promote Ukrainian interests following the Russian invasion in 2022.

Diamond
Protecting what matters most
GAF
In-house
United States
GAF, the market-leading North American roofing manufacturer, ran a large-scale public relations campaign based on three environmental projects.

Championing equity for collegiate women athletes
H&R Block
Carmichael Lynch Relate
United States
United States tax preparation firm H&R Block created A Fair Shot, to highlight gender inequality in university sport sponsorship and win Gen Z consumers.

Louisiana becomes the first state in the US to require textured hair education
Aveda Arts & Sciences Institutes
Red PR
United States
The Louisiana Board of Cosmetology and Aveda Arts & Sciences Institutes ran a campaign to publicize Louisiana becoming the first state to mandate textured hair education for cosmetology students.

That's good work
Pharmavite
MBooth New York
United States
United States vitamin manufacturer Pharmavite ran That's Good Work, a multichannel campaign to recruit new employees to meet production demand increase due to the COVID-19 pandemic.

Vaccines for anti-vax land
Permian Strategic Partnership
Edelman
United States
The Permian Strategic Partnership (PSP), a non-profit in the United States, ran a multichannel, bilingual campaign to boost COVID-19 vaccination rates.
Gold
Breath easy
Honeywell
Finn Partners
United States
Gingerbread dive bars
Miller High Life
ICF Next
United States
Crunch
Tropicana
OMD / MullenLowe PR / Cramer Krasselt
United States
Leveling the 'paying' field in women's sports
Title Nine
Finn Partners
United States
California Kids Code & California Age Appropriate Design Bill
5Rights
Bryson Gillette Los Angeles
United States
FPL gets the lights back on after Hurricane Ian
Florida Power & Light Company
rbb Communications
United States
W connect
Walgreens
Hill & Knowlton Strategies
United States
One-day contracts
Papa Johns
Current Global
United States
Low-code goes mainstream
Appian
The Sway Effect
United States
Can't touch this
Neon
Bospar
United States
A dream delivered – the lost letters of Hawkins Wilson
Ancestry
Weber Shandwick
United States
Community matters
GAF
Ruder Finn
United States
Primary promise
Intermountain Health
Hill & Knowlton Strategies
United States
Combating climate misinformation
MikeWorldWide
Global
ReclaimYourName.dic
Elimin8Hate
Citizen Relations Toronto
Canada
See my skin
Vaseline
Edelman
United States
Pride proud
San Francisco Pride
Bospar San Francisco
United States
Science will win on TikTok
Pfizer
twelvenote New York
United States
Fighting city hall on a shoe string
Orchard School PTA
Robin Roemer Communications Consulting
United States
Investing in America’s most promising workforce
Northwest Center
C+C
United States
Mimosa maker
Tropicana
MullenLowe PR / Cramer Krasselt
United States
The star of CES was an autonomous tractor. Seriously.
John Deere
Racepoint Global
United States
National roast day
Wendy's
VMLY&R / Spark Foundry / Ketchum
United States
Flamin’ hottie/snackable screens
Doritos & Cheetos
ShakerMaker New York / OMD / Ketchum / Goodby Silverstein & Partners
United States
Sunshine to spare
Discover Puerto Rico
Ketchum
North America
Cheetle in cheadle
Cheetos
Citizen Relations Toronto
Canada
Don't get McShammed
Jack in the Box
Small Girls
United States
Diamond
Hidden Valley Ranch
Current Global
United States
Dragon flame pizza – heating up fans’ pizza night
Papa Johns
Current Global
United States
National recycling league
Anheuser-Busch
3pm Agency New York
United States
Discover 2022
Hewlett Packard Enterprise
Allison+Partners
United States
Chief ball officers
SAXX
Zeno Group
United States
Increasing youth voter turnout in high-stakes 2022 US elections
Future Majority
Assemble The Agency
United States
The heart failure game show
Novartis
BCW
United States
Verdades del COVID
Washington State Department of Health
C+C Seattle
United States
F-150 lightning strikes
Ford Motor Company
Imagination
United States
Keep the grey
Dove
Edelman Toronto
Canada
Cracker Jill
Frito-Lay
Ketchum
United States
Evoking the spirit of Spring with essence de lawn
Cub Cadet
Exponent PR / Colle McVoy
United States
#ClosingAmericasSmileGap
Crest & Oral-B
Saatchi & Saatchi
United States
RuPaul’s Drag Race All Stars Season 7 PR campaign
MTV Entertainment & Paramount
Metro Public Relations
United States
Advancing the “primetime-ification” of women’s sports
Ally Financial
Tier One Partners Boston
United States
Tapping ‘strategic doughnut reserve’ to help guests ‘beat the pump’
Krispy Kreme
FleishmanHillard New York
United States
Red Nose Day 2022
Walgreens
Hill & Knowlton Strategies
United States
The all-inclusive photo project
Celebrity Cruises
Good Relations New York
Global
Engaging customers with life-saving safety messages
Columbia Gas of Ohio
Fahlgren Mortine Columbus
United States
Winning the skies
Pratt & Whitney
Global Strategy Group
United States
The turning point
Deloitte Global
MikeWorldWide
Global
David Geffen Hall reopening
Lincoln Center
BerlinRosen
United States
Reaching new heights
DHL Supply Chain
Fahlgren Mortine
North America
Dare to Vegas
JBL Fest
Matter Communications / In house
United States
Work for humankind
Lenovo
Zeno Group
Global
Celebrating 30 years of texting!
Infobip
Bospar San Francisco
United States
Making dream homes (and headlines) come true
Overstock
Method
United States
Confirming fertility facts on TikTok
Clearblue
MSL Group
North America
Facing war. Fighting cancer.
St. Jude Global
Finn Partners
Global
Listen up!
Lexie Hearing
SGA Communications Chicago
United States
Kissing in the rain
Visit Seattle
C+C Seattle
United States
Fight for more Black doctors
Meharry Medical College
Finn Partners
United States
Love Pittsfield
Pittsfield
Bospar San Francisco
United States
Plastic fishing tournament
Corona
We Believers New York / Allison+Partners
Global
4000 cover stories
Native Women's Resource Centre Toronto
Veritas Communications / Forsman & Bodenfors
Canada
Examining weaponized disinformation against corporate America
Marathon Strategies
Marathon Strategies
United States