SABRE Awards LATAM

Benchmarking the best PR work from across the globe.

Novartis: Dolor a Mis Espaldas

Platinum 2021

Novartis: Dolor a Mis Espaldas

Brand
Novartis
Agency
Weber Shandwick / MRM / McCann
Country
Mexico

Novartis launched a campaign in Mexico to raise awareness of Ankylosing Spondylitis(AS), a rare type of degenerative arthritis that affects young people.

PepsiCo: Planet Love

Diamond 2021

PepsiCo: Planet Love

Brand
PepsiCo
Agency
JeffreyGroup
Country
Latin America

PepsiCo launched a campaign in Latin America to educate, inspire and empower consumers to recycle by increasing awareness of sustainable uses of plastic.

Tetra Pak: Transforming the Present to Protect the Future

Tetra Pak: Transforming the Present to Protect the Future

Brand
Tetra Pak
Agency
JeffreyGroup
Country
Brazil

Tetra Pak, a processing and packaging solutions company, launched a campaign in Brazil to encourage the correct separation of waste by consumers.

IKEA: Lupe

IKEA: Lupe

Brand
IKEA
Agency
Weber Shandwick / MRM / Momentum
Country
Mexico

IKEA, a home furnishings retailer, launched a campaign in Mexico to raise awareness of the new store opening and connect Mexicans to the brand.

Latam Intersect PR: Bora Testar

Latam Intersect PR: Bora Testar

Brand
Latam Intersect PR
Agency
In-house
Country
Brazil

Latam Intersect PR launched a campaign in Brazil to raise awareness of the impact that COVID-19 has had on vulnerable areas and offer them diagnostic tests.

Gold 2021

Fundación Mundo Sano: Building health together with the community
Brand
Fundación Mundo Sano
Agency
In-house
Country
Argentina
Avon: That’s my shade – the movement integrated communication strategy & plan
Brand
Avon
Agency
Zeno Group
Country
Brazil
Banco Popular Dominicano: El Lado Positivo
Brand
Banco Popular Dominicano
Agency
In-house
Country
Dominican Republic
Converse: #ConverseCityForest
Brand
Converse
Agency
In-house
Country
Latin America
Janssen: Salud sin Pausa
Brand
Janssen
Agency
Edelman Public Relations
Country
Latin America
Liga Contra El Cáncer Perú: 100 Kilómetros de Prevención
Brand
Peruvian League Against Cancer
Agency
Orange 360
Country
Peru
Red Bull: Battle of the cocks (Batalla de los gallos)
Brand
Red Bull
Agency
Another
Country
Mexico
Hellmann's: WhataHellmann's
Brand
Hellman's Mayonnaise
Agency
Edelman Brazil
Country
Brazil
MG Motors: Independent fund
Brand
MG Motor
Agency
In-house
Country
Chile
KFC: Keep family close
Brand
KFC
Agency
Edelman Mexico
Country
Mexico
Una Vida Por Dakota: Narradores de historias
Brand
One Life For Dakota
Agency
Orange 360
Country
Peru
Bayer: A transformational journey
Brand
Bayer
Agency
JeffreyGroup
Country
Brazil
Los Cabos Tourism Board: Los Cabos with care
Brand
Los Cabos Tourism Board
Agency
LLYC
Country
Mexico
Una Vida por Dakota: Programa tu vacuna
Brand
One Life For Dakota
Agency
Orange 360
Country
Peru
Jabón Duet: #PonteEnMiPiel
Brand
Duet Soap
Agency
LLYC
Country
Ecuador
Fortics: Digital presence and omnichannel service in the COVID-19 pandemic
Brand
Fortics
Agency
VIANEWS
Country
Brazil
Marriott International: The longest virtual pride parade
Brand
Marriott Hotels
Agency
JeffreyGroup
Country
Latin America
ExxonMobil: Mecánico online
Brand
ExxonMobil
Agency
Weber Shandwick / MRM
Country
Mexico
McAfee: Helping consumers stay safe at home
Brand
McAfee
Agency
VIANEWS
Country
Latin America
PGMBM: Changing the world, one case at a time
Brand
PGMBM
Agency
Sherlock Communications
Country
Brazil
Unilever Argentina: UniPyME
Brand
Unilever
Agency
Urban Grupo de Comunicación
Country
Argentina
Banco De Alimentos Perú: Por un Perú sin hambre
Brand
Food Bank
Agency
Orange 360
Country
Peru
Consejo de la Comunicación: Proper use of facemasks
Brand
Communication Council
Agency
Zimat Consultores
Country
Mexico
Kellogg's: World Food Day
Brand
Kellogg's
Agency
Porter Novelli
Country
Mexico
Playstation: PS5 launch
Brand
Sony Playstation
Agency
MGC
Country
Chile