North American Effie Awards
Honoring the most effective marketing communications in the United States & Canada
About the Awards
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.
The most recent North American Effie Awards were announced in May 2019 and a selection of winning case studies are available to read here on WARC.
Selected Gold
Grads of Life: 7-Second Resumes
Brand Grads of Life
Agency 22squared
Advertiser Ad Council
Country United States
Grads of Life worked with unemployed young people to create 7-second videos that showcased their skills, changed perceptions, and helped them into work.
Brand Diageo
Agency TracyLocke
Advertiser Diageo
Country United States
Diageo launched a campaign that made making drinks easier for consumers with unique in-store displays and recipes to encourage sales.
Tourism Australia: Dundee – The Son of a legend returns home
Brand Tourism Australia
Agency UM Australia
Advertiser Tourism Australia
Country North America (general region)
Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract high-value US travellers.
National Down Syndrome Society: C21 Dinner
Brand National Down Syndrome Society
Agency Saatchi & Saatchi New York
Advertiser National Down Syndrome Society
Country United States
National Down Syndrome Society introduced a law promoting respect and inclusivity of people with Down syndrome through a live dining event.
National Safety Council: Prescribed to Death
Brand National Safety Council
Agencies PHD / Ketchum / Energy BBDO
Advertiser National Safety Council
Country United States
The National Safety Council affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.
Further Gold
Supercell Clash of Clans: Celebrating an unlikely hero
Brand Supercell
Agencies Psyop / Barton F. Graf
Advertiser Tencent
Country United States
LUMIFY: Recharging redness relievers in a beautiful way
Brand Lumify
Agencies The Mars Agency / Blue Chip Marketing
Advertiser Bausch & Lomb
Country United States
Team Gleason: Robocalls from Humans
Brand Team Gleason
Agency Ogilvy & Mather, Ogilvy
Advertiser Team Gleason
Country United States
Supreme Source: 10-Day detox pet program
Brand Supreme Source
Agency The Mars Agency
Advertiser American Pet Nutrition
Country United States
Chicago Sun-Times: The Blank Page
Brand Chicago Sun-Times
Agency Ogilvy & Mather, Ogilvy
Advertiser Sun-Times Media Group
Country United States
Brand Bank of the West
Agencies Wavemaker / The Community
Advertiser Bank of the West
Country United States
Life After Hate: WeCounterHate
Brand WeCounterHate
Agency Possible Seattle
Advertiser Life After Hate
Country United States
Silver
Brand Google Cloud
Agencies MullenLowe U.S. / MullenLowe Open
Advertiser Alphabet
Country United States
Brand Minecraft
Agency 215 McCann
Advertiser Microsoft
Country United States
FDA's The Real Cost: Don't Search It
Brand Center for Tobacco Products
Agency FCB New York
Advertiser US Food and Drug Administration
Country United States
Brand MedExpress
Agency Fitzco
Advertiser MedExpress
Country United States
Xbox: How to survive the zombie apocalypse
Brand Xbox
Agencies CARAT / 215 McCann
Advertiser Microsoft
Country United States
European Wax Center: It's time to #AxThePinkTax
Brand European Wax Center
Agencies Pereira & O'Dell / Laundry Service / DKC
Advertiser European Wax Center
Country United States
Johnnie Walker: Jane Walker – Walking towards gender equality in America
Brand Johnnie Walker
Agencies Starpower LLC / Hunter Public Relations / Force Majeure / CARAT / Anomaly
Advertiser Diageo
Country United States
Treasury Wine Estates: Living Wine Labels
Brand Treasury Wine Estates
Agencies J Walter Thompson, San Francisco & Melbourne
Advertiser Treasury Wine Estates
Country United States
RITZ Cracker: Lowes Foods – Pair Your RITZ
Brand Ritz Crackers
Agencies Vayner Media / Geometry Global
Advertiser Mondelez International
Country United States
adidas Originals: Original is never finished
Brand adidas
Agency Johannes Leonardo New York
Advertiser adidas
Country United States
Pop-Tarts: Destiny 2 promotion
Brand Kellogg's Pop Tarts
Agencies The Integer Group / Starcom Worldwide
Advertiser Kellogg's
Country United States
Land Rover: Range Rover sport dragon challenge
Brand Land Rover
Agency Spark44
Advertiser Jaguar Land Rover
Country United States
Brand Ritz Crackers
Agencies Vayner Media / Geometry Global
Advertiser Mondelez International
Country United States
Bronze
Model Factory turns IBM from outsider to influencer
Brand IBM
Agencies Ogilvy & Mather, Ogilvy / GroupM
Advertiser IBM
Country United States
Intel: 2018 Winter Olympics – Experience the moment campaign
Brand Intel
Agencies The Agency Inside / mcgarrybowen
Advertiser Intel
Country Global
Modelo: A renewed fighting spirit
Brand Modelo
Agencies Ogilvy & Mather, Ogilvy / Horizon Media
Advertiser Constellation Brands
Country United States
Brand Verizon
Agencies Weber Shandwick / VM1/Zenith / R/GA, New York / McCann Erickson New York
Advertiser Verizon
Country United States
The Honey Baked Ham Company: Attracting modern hosts to a classic holiday brand
Brand The Honey Baked Ham Company
Agency BBDO Atlanta
Advertiser The Honey Baked Ham Company
Country United States
truth: Be the generation that ends smoking and #FinishIt
Brand Truth Initiative
Agencies Ketchum / Assembly / 72andSunny
Advertiser Truth Initiative
Country United States
Procter & Gamble: Boxed.com Olympics
Brand Procter & Gamble (P&G)
Agency Blue Chip Marketing
Advertiser Procter & Gamble (P&G)
Country United States
Brand Home Depot
Agency 22squared
Advertiser Home Depot
Country United States
Vital Farms: BullSh*t Free Eggs
Brand Vital Farms
Agency Preacher
Advertiser Vital Farms
Country United States
Brand BurgerFi
Agency Partners + Napier
Advertiser BurgerFi
Country United States
Brand Cheerios
Agencies Vimby / Shopperworks / Mindshare / Geometry Global
Advertiser General Mills
Country United States
Brand Excedrin
Agencies Weber Shandwick / PHD / Hogarth Worldwide
Advertiser GlaxoSmithKline
Country United States
Brand Fresh Step
Agencies TPN Retail / OMD / mcgarrybowen / AKQA
Advertiser The Clorox Company
Country United States
Bank of America: Friends Again
Brand Bank of America
Agencies Starcom Worldwide / GroupeConnect / Burson Cohn & Wolfe
Advertiser Bank of America
Country United States
Make-a-Wish Illinois: Hope is Medicine
Brand Make a Wish Foundation
Agency Gyro Worldwide
Advertiser Make a Wish Foundation
Country United States
Brand Tyson Foods
Agency IN Connected Marketing
Advertiser Tyson Foods
Country United States
Cheerios: One Million Acts of Good
Brand Cheerios
Agencies Mindshare / 72andSunny
Advertiser General Mills
Country United States
OREO: Mint hot chocolate at 7-Eleven
Brand Oreo
Agency Phoenix Creative Co.
Advertiser Mondelēz International
Country United States
Pearle Vision: Putting the care back in eye care
Brand Pearle Vision
Agencies OMD / Energy BBDO
Advertiser Luxottica
Country United States
Chevrolet: Shattering Perceptions
Brand Chevrolet
Agency Commonwealth McCann
Advertiser Chevrolet
Country United States
Brand SpeakENDO
Agency FCB Health
Advertiser Abbvie Pharmaceuticals
Country United States
Jackson Hole Travel and Tourism: Stay Wild
Brand Jackson Hole Travel & Tourism Board
Agency Colle & McVoy
Advertiser Jackson Hole Travel & Tourism Board
Country United States
Street Grace: Suburban Horror Story
Brand Street Grace
Agencies Ketchum / BBDO Atlanta
Advertiser Street Grace
Country United States
Talking the Talk: P&G Blackish Integration
Brand Procter & Gamble (P&G)
Agencies Hearts & Science / Egami / BBDO New York
Advertiser Procter & Gamble (P&G)
Country United States
Mitsubishi Electric: Tallest Building on the Internet
Brand Mitsubishi Electric
Agencies We Like Small / MRM//McCann West
Advertiser Mitsubishi
Country United States
Burger King: Turning their tweets against them
Brand Burger King
Agency MullenLowe U.S.
Advertiser Burger King
Country United States
Brand Wendy's
Agencies VMLY&R / Spark Foundry / Ketchum
Advertiser Wendy's
Country United States