Home Partner awards MMA Smarties MENA

MMA Smarties MENA Awards 2022

Honoring innovation, creativity and success in mobile marketing.

Aerial shot of swimming poool with inflatable floats

Best in Show

Yas Island: Yas Yas Baby
Brand
Yas Island
Agency
Initiative MENA
Country
UAE

Yas Island, a holiday destination in Abu Dhabi, increased revenue and average order value by championing the resort as an ideal destination for a staycation.

Girl in unlit hospital room

Selected Golds

LOGI Energy: 47 seconds
Brand
LOGI Energy
Agency
Publicis Groupe - Starcom MENA
Country
Lebanon

LOGI Energy, an independent NGO in Lebanon, drew earned media and petition signatories by creating a film championing a transparent energy sector for the country.

Flake campaign promo
Flake: From on-pack to on-screen
Brand
Flake
Agency
Publicis Groupe - Spark Foundry
Country
UAE

Flake, a chocolate brand, increased sales and interactions in Dubai by turning Flake packs into promotions.

Girls reading in front of bookshelf
Kinokuniya: Time to read
Brand
Kinokuniya
Agency
Publicis Groupe - Starcom MENA
Region
UAE

Kinokuniya, a book retailer, increased reach, engagement, webpage visits and sales by highlighting how much time people could be reading instead of using social media.

Further Golds

Jawwy Mobile: Chatbots, dynamic creatives and media innovation
Brand
Jawwy Mobile
Agency
UM MENAT
Country
Saudi Arabia
Yas Island: Chief Island Officer
Brand
Yas Island
Agency
Initiative MENA
Country
UAE
Close Up: Gizelle
Brand
Close Up
Agency
PHD Egypt
Country
Egypt
Dove: Purpose
Brand
Dove
Agency
PHD Egypt
Country
Egypt
Dubai Tourism: Dubai Presents
Brand
Dubai Tourism
Agency
Publicis Groupe - Starcom MENA
Country
UAE
Durex: Empowering Saudi youth to harness their self-expression
Brand
Durex
Agency
Universal Media UAE
Country
UAE
Ithra by Aramco: Inspire your world
Brand
Ithra
Agency
Leo Burnett KSA
Country
Saudi Arabia
Manga Kids: Leading a Manga revolution in KSA
Brand
Manga Kids
Agency
UM MENAT
Country
Saudi Arabia
Lipton: Ramadan
Brand
Lipton
Agency
PHD Egypt
Country
Egypt
Visa: Stay secure
Brand
Visa
Agency
Publicis Groupe - Starcom MENA
Country
UAE
STC Pay: User acquisition campaign yields staggering app usage, retention and transaction rates
Brand
STC
Agency
Universal McCann
Country
Saudi Arabia
STC: Strength of 5G in the deepest parts of Saudi Arabia
Brand
STC
Agency
UM MENAT
Country
Saudi Arabia
stcplay: Taking the gaming world by storm!
Brand
STC
Agency
UM MENAT
Country
UAE
Jeep: The call for adventure
Brand
Jeep
Agency
Publicis Groupe - Starcom MENA
Country
UAE
Supreme Committee for Delivery & Legacy: The first ever influencer cup
Brand
Supreme Committee for Delivery & Legacy
Agency
INFLOW Network
Country
Quatar
Titan Watches: Football watch campaign
Brand
Titan Watches
Agency
Red Dot Media DMCC
Country
UAE
Yaqoot: Changing the game
Brand
Yaqoot
Agency
Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
Country
Saudi Arabia